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Direct Mail Industry News
Marketing Professional Launches New Copy Writing Business
This release is to announce the launch of Custom Copywriting, a new marketing communications firm based in Southern California. The firm serves the copy and marketing needs of small to medium sized businesses nationwide.
Claremont, CA (PRWEB) March 29, 2005 -- Jon Wuebben, a marketing professional based in Claremont, CA, has recently launched Custom Copywriting, a marketing communications company which serves the needs of small to medium sized businesses nationwide.
Custom Copywriting provides website, ad, brochure, direct mail and other copy services to increase the sales and marketing effectiveness of its clients. In addition, marketing consulting and seminar speaking services on marketing and copywriting are also offered.
Over the last five years, Jon has provided copy for many fortune 500 companies, various web firms and non-profits, and other companies. He has also written for Senator John McCain of Arizona where he received his MBA in International Marketing from Thunderbird, The American Graduate School of International Management. In addition, he has a degree in Management from California State University. Due to an increased demand for copywriters, he decided to form Custom Copywriting in order to serve the needs of both regional and national businesses.
I wanted to fill a much-needed niche in the marketing community by servicing small to medium sized businesses who clearly wanted professional, highly effective marketing collateral without having to pay the high fees of an advertising agency. Not all companies can afford to pay a monthly retainer to an agency.
Recently, he contributed his time and talents to the non-profit group, Working Wardrobes, by writing a very successful fundraising letter for the organization. Working Wardrobes provides professional interview apparel and seminar programs for homeless men and women in Southern California in order to help them get a job and get back on their feet.
Theres no better feeling than knowing that I could help contribute to such an incredible cause as Working Wardrobes. I was honored to be a part of the fundraising effort.
For more information, call (909) 437-7015 or online at e-mail protected from spam bots
A Twist in Business Ethics: Direct Mail Marketing Mogul Pays More to Save Trees
Clearwater, FL (PRWEB) June 16, 2005 -- PostcardMania, a direct-mail marketing postcard company, announced that it switched its large paper use from virgin paper (fresh off the tree) to a more expensive recycled environmental paper, called Kallima, absorbing the higher cost yet keeping the price the same for their customers.
The paper is made with post-consumer waste and the savings is directed toward the forests actually saving 1,200 trees per year. Environmental benefits for the companys project are calculated based on research done by Environmental Defense, the other members of the Paper Task Force and Conservatree, who studied the environmental impacts of the paper industry.
According to the Taipei Times, there is a loss of 14.6 million hectares of forests every year -- an area almost four times the area of Switzerland attributing it to irresponsible forest management, enhanced by poor governmental regulation and enforcement, and markets that reward illegal logging. There seems to be a trend of trying to evade environmental concerns instead of seeking to solve them.
However, growing pains caused the owner of PostcardMania to halt and take a look. When increasing sales pushed rapidly up over into the multi-millions, a look was taken to see what could be done to conserve on all that paper usage. I just couldnt justify using paper that wasnt environmentally committed. The more successful we got, the more I felt the need to do something about it said Joy Gendusa, owner of PostcardMania.
The customers are pleased as well - even though it is costing the company more than $50,000 per year to switch paper, their prices are staying exactly the same. So, instead of any savings to the owners pocketbook, the savings will go to the trees.
New Leaf Paper at http://www.newleafpaper.com, the distributor of Kallima, launched the first 100% post consumer paper line in 1997. Some say it actually makes the end product look better due to the fact that it holds the ink better.
Reported in a Conservatree Press Release in 2002, Cosmopolitan, which uses 328,577 trees every year, could save at least 32,858 trees a year by switching to competitively priced recycled paper offering the same performance as virgin paper.
I feel that industry leaders need to set an example. The game isnt always about how much money you can save, its about what you can do for the environment, for people and the world at large. said Ms. Gendusa.
Costing more to be environmentally friendly yet not charging more to the customers appears to be, for PostcardMania, the politically correct thing to do. And their executives predict other companies will be turning over a new leaf and respecting environmental values as more continue to set the example.
To inquire about direct mail postcard marketing, call 800-628-1804 or visit http://www.postcardmania.com
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