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Staples, MoneyGram, & USPS Obtain Top ROI With Carmens & Project Sustained Growth in 05
Staples, MoneyGram and USPS are just a three of the many success stories in reaching Hispanic households through the Carmens program. Carmens Cupones is a segmented co-op direct mail program addressed to highly acculturated Hispanic females, the decision maker in the Hispanic household, and reaches millions of Hispanic homes each mailing for as little as 3-1/2 cents per household.
Aliso Viejo, CA (PRWEB) January 11, 2005 -- Carmens Cupones y Consejos® (Carmen's Coupons, Tips and Advice), the largest Hispanic co-op direct mail program in the United States, continues to bring top ROI to participating advertisers who look for continued growth in 05 by coming back to Carmens. Staples, MoneyGram and USPS are just a three of the many success stories in reaching Hispanic households through the Carmens program, proof of the impact Carmens can have on a businesss share of volume, for as little as 3-1/2 cents per Hispanic household.
Carmens Cupones is a segmented co-op direct mail program addressed to highly acculturated Hispanic females, the decision maker in the Hispanic household, and reaches millions of Hispanic homes each mailing in 11 states and in the top 17 U.S. Hispanic markets for as little as 3-1/2 cents per home. According to Shayne Walters, Founder and President of Walters media Group, Inc., the company has plans to expand the program to include new markets in 05. The mailer arrives in an attractive 6 x 9 flat oversized envelope with advertisements in both English and Spanish, although bilingual ads are recommended.
Kenneth M. Brooks, Regional Marketing Champion for Staples Corporation states, We have worked with Shayne Walters and the Carmens program since 2003 an are continually impressed with their ability to reach U.S. Hispanic households and show significant ROI from our advertising campaigns in the program.
Augusto Esclusa, Hispanic Marketing Director for MoneyGram International in the US, states that the results theyve obtained have been phenomenal, increasing volume by 10-12%. He adds that one of the advantages that Carmens offers is that their database is very targeted.
According to two surveys by Draft/Simmons and Media Audit, 72% of Hispanics say they always read their advertising mail, 66% respond to their advertising mail, and 39% say they want to receive more. The typical Hispanic household receives an average of 50 direct mail pieces per year, compared to 500 or so received by the general US population, so there is no mailbox clutter. In addition, Hispanic consumers tend to be price conscious and 46% say they always or sometimes use coupons, particularly those with high acculturation, 75% of which reported using coupons compared to 56% of overall consumers in the US (NCH Marketing Services Hispanic Coupon Survey, 2002).
A personalized envelope, full of discount coupons and information in their language, can have a tremendous impact on the Hispanic consumer who is typically hungry for information, says Shayne Walters, Founder and President of Walters Media Group, Inc., launching the program back in 2001. Our next mailing is in March and I encourage those companies who are yet to participate to give us a call. Theres still time to be included, whether or not you have printed materials. For those advertisers who wish to participate yet do not have existing materials, Carmens can also create and produce an insert at special rates through their production partners at PlanetWoot, LLC (www.planetwoot.com).
Carmens Cupones y Consejos® is providing many other top advertisers with positive ROI, which is why many will continue to support the program in 05. Following are some additional companies Carmens has been able to help: AOL, Kraft Foods, Hispanic Scholarship Fund, Bissell, Blockbuster, GlaxoSmithKline, Walgreens, Vanity Fair, Bally Total Fitness, Danone Water, Scholastic/Disney, Knorr, Sears Portrait Studio and many others.
For more information on the Carmens Cupones y Consejos® co-op direct mail program, please contact Shayne Walters of Walters Media Group, Inc., at: 949.768.3390 or e-mail protected from spam bots
Soaring home shopping throws out junk mail image
Armchair shoppers, bombarded with leaflets, brochures, catalogues, telephone calls and increasingly by the internet to persuade them to desert the high street, are an even bigger marketing force than previously forecast.
They are spending at the rate of £67 billion a year and now account for almost 9 per cent of total consumer spending, according to research carried out among 400 companies for the Direct Marketing Association.
Technology in the shape of the internet has helped propel the home shopping business ahead of the spend on clothing (£43 billion) and furniture (£40 billion) and provide jobs for more than 500,000.
Direct marketers plan to use the data to help raise and improve the profile of home shopping and demonstrate that there is more to the sector than piles of unwanted junk mail.
Mike Barnes, the association's director of marketing and business development, hopes the survey results will help improve the range and quality of dialogue with the Government.
The sector is under growing pressure to make a greater contribution to recycling waste material and promote the junk mail opt-out service.
Targets agreed with the Government mean direct marketers are committed to recycling 30 per cent of waste this year, 55 per cent by 2009 and 70 per cent by 2013.
The association is working more closely with local authorities to underpin the recycling message and is encouraging the top 50 direct mail businesses to sign up to its environmental charter.
Answer the Phone: Your Identity is on the Line
Beverly Hills, CA -- (ArriveNet - May 06, 2005) -- There hasn't been much good news in the battle against identity theft lately, with fraudsters staying one step ahead of the game. But don't panic, our old friend the telephone has come to the rescue.
We're all aware of the problem of identity theft, but did you know that your local pizza chain has had a solution for years? You recognize it as the system that prevents little Johnny from having twenty pizzas delivered to your door at midnight: the pizza chain calls you immediately after the order is placed to verify the validity of the order. Because little Johnny is afraid to be caught, he'll think twice about causing this pizza-related havoc.
TeleSign's patent-pending verification system has transferred this pizza concept to the high-tech world. It works like this: after filling out a form on a website, the user is prompted to enter his phone number. A robotic system then places a call to that number and speaks aloud a unique three digit code. Once that code is entered into the website, the authentication is complete. This system can be implemented at any point on a website: at registration, purchase, a specific time interval, or at the request of a user.
Email verification is the current standard for user authentication, but email may end up filtered, junked, bulked, or trashed. Because of spam, viruses, and phishing, email filtering has become so aggressive that even legitimate emails don't reach the inbox. But a telephone call cannot be stopped, making this the perfect time for the introduction of TeleSigns solution.
The future of ecommerce is threatened by rampant fraud and lack of trust. TeleSign will force anonymous users to expose their faces by revealing their working phone numbers.
To try an interactive demo, visit (http://www.telesign.com/demo2/demo.asp) and have your phone ready.
For more information about TeleSigns products and services, visit (http://www.telesign.com/demo2/) or email firstname.lastname@example.org.
About TeleSign Corp.
TeleSign Corp. seeks to provide simplified solutions for any company conducting business online where trust is essential and where fraud is a concern. TeleSigns patent-pending Verification System provides a critical layer of security for the e-commerce world and is a proven deterrent against ill-intentioned web users. TeleSigns Verification System is able to legitimize a web users claimed identification at a miniscule cost and with little inconvenience to all parties involved.
TeleSigns Verification System is based upon the premise that ill-intentioned web users hesitate to disclose their working phone numbers. By placing a computer-generated telephone call coupled with a unique security code, we insist that a web user provide a legitimate telephone number or be rooted out. The companys first product, the TeleSign Verification System, blends the latest internet, security and telephony technologies into a powerful new tool to combat fraud in e-commerce.
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