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Direct Mail Industry News

FAIRFIELD, N.J., May 4 /PRNewswire/ -- Redi-Mail Direct Marketing, an operating unit of Redi-Direct Marketing, Inc. and one of the few franchises licensed by the American Medical Association (AMA), today announced its new capability to offer enhanced targeting and profile information, an essential element for successful marketing programs.

The new information will be provided to Redi-Mail's Life Sciences client base utilizing information from IMS Health (NYSE: RX), the world's leading provider of business information and consulting services for the pharmaceutical and health care industries.

IMS provides a Web-enabled application that provides fast, convenient access to comprehensive U.S. market intelligence. The application tracks and integrates market-sizing information by therapeutic class, product and physician demographics. This information enables marketing managers to more effectively identify customers, pinpoint product opportunities and refine promotional strategies.

"Providing our customers with convenient access to comprehensive U.S. market intelligence is an important element of our full service marketing strategy for the Life Sciences industry," commented Thomas R. Buckley, co-founder of Redi-Mail Direct Marketing. "The growth of our list business is supported by a substantial mailing and fulfillment infrastructure and we have significant mail and marketing experience in the Life Sciences industry. Combining this experience and infrastructure with targeted data will give our clients maximum return on investment and considerable competitive advantage."

About IMS Health
Operating in more than 100 countries, IMS is the world's leading provider of information solutions to the pharmaceutical and healthcare industries. With $1.6 billion in 2004 revenue and 50 years of industry experience, IMS offers leading-edge business intelligence products and services that are integral to clients' day-to-day operations, including marketing effectiveness solutions for prescription and over-the-counter pharmaceutical products; sales optimization solutions to increase pharmaceutical sales force productivity; and consulting and customized services that turn information into actionable insights. For more information please go to http://www.imshealth.com.

About Redi-Mail Direct Marketing
As a leading industry provider of marketing support services, Redi-Mail Direct Marketing combines world-class technology with custom Web application development and hosting, database management, lettershop and fulfillment capabilities to deliver true turnkey solutions to direct marketing and fulfillment requirements.

Redi-Mail Direct Marketing is a member of the Redi-Direct family of companies. Headquartered in Fairfield, NJ, Redi-Mail occupies over 170,000 square feet of secure, state-of-the-art data management and production facilities. The Redi-Mail facilities include an in-house post office and Redi-Mail is an active member of the U.S. Postal Council. For more information please go to http://www.redimail.com.

About Redi-Direct Marketing, Inc.
Redi-Direct Marketing, Inc. is the preeminent provider of technology-based sales and marketing systems and solutions and is comprised of three fully integrated sales and marketing support companies. StayinFront, Inc. provides customer relationship management (CRM) applications, decision support tools and eBusiness systems and support. Redi-Mail Direct Marketing offers marketing support services including database management, custom web application development and hosting, lettershop and fulfillment capabilities. Fordham, Inc. provides a complete line of premium and sales incentive programs as well as personalized travel, award and sports items.

Redi-Direct offers true turnkey solutions to your sales and marketing support needs. These solutions allow your organization to improve its competitive position and to maximize the return on its sales and marketing investments. For more information please go to http://www.redidirect.com.

Note to editors: QuickData, Redi-Mail Fulfillment, Redi-Data and Redi-L Corp. are registered trademarks of Redi-Mail Direct Marketing. Redi-Mail Direct Marketing is a trademark of Redi-Direct Marketing, Inc. All other
trademarks are owned by their respective companies.

SOURCE Redi-Mail Direct Marketing
Web Site: http://www.redidirect.com http://www.redimail.com

Answer the Phone: Your Identity is on the Line

Beverly Hills, CA -- (ArriveNet - May 06, 2005) -- There hasn't been much good news in the battle against identity theft lately, with fraudsters staying one step ahead of the game. But don't panic, our old friend the telephone has come to the rescue.

We're all aware of the problem of identity theft, but did you know that your local pizza chain has had a solution for years? You recognize it as the system that prevents little Johnny from having twenty pizzas delivered to your door at midnight: the pizza chain calls you immediately after the order is placed to verify the validity of the order. Because little Johnny is afraid to be caught, he'll think twice about causing this pizza-related havoc.

TeleSign's patent-pending verification system has transferred this pizza concept to the high-tech world. It works like this: after filling out a form on a website, the user is prompted to enter his phone number. A robotic system then places a call to that number and speaks aloud a unique three digit code. Once that code is entered into the website, the authentication is complete. This system can be implemented at any point on a website: at registration, purchase, a specific time interval, or at the request of a user.

Email verification is the current standard for user authentication, but email may end up filtered, junked, bulked, or trashed. Because of spam, viruses, and phishing, email filtering has become so aggressive that even legitimate emails don't reach the inbox. But a telephone call cannot be stopped, making this the perfect time for the introduction of TeleSign’s solution.

The future of ecommerce is threatened by rampant fraud and lack of trust. TeleSign will force anonymous users to expose their faces by revealing their working phone numbers.

To try an interactive demo, visit (http://www.telesign.com/demo2/demo.asp) and have your phone ready.

For more information about TeleSign’s products and services, visit (http://www.telesign.com/demo2/) or email press2@telesign.com.

About TeleSign Corp.
TeleSign is a leader in innovative internet security solutions and provider of intelligent telephone-based verification solutions for any entity conducting business online where trust is essential and where fraud is a concern. TeleSign’s patent-pending Verification System provides a critical layer of security for the e-commerce world and is a proven deterrent against ill-intentioned web users. The company’s first product, the TeleSign Verification System, blends the latest internet, security and telephony technologies into a powerful new tool to combat fraud and enhance trust in e-business.

TeleSign Corp. seeks to provide simplified solutions for any company conducting business online where trust is essential and where fraud is a concern. TeleSign’s patent-pending Verification System provides a critical layer of security for the e-commerce world and is a proven deterrent against ill-intentioned web users. TeleSign’s Verification System is able to legitimize a web user’s claimed identification at a miniscule cost and with little inconvenience to all parties involved.

TeleSign’s Verification System is based upon the premise that ill-intentioned web users hesitate to disclose their working phone numbers. By placing a computer-generated telephone call coupled with a unique security code, we insist that a web user provide a legitimate telephone number or be rooted out. The company’s first product, the TeleSign Verification System, blends the latest internet, security and telephony technologies into a powerful new tool to combat fraud in e-commerce.

Visit http://www.telesign.com/demo2/ or call 310-276-5900 for more information.

TeleSign Corporation
Contact: Sam Gonen
Telephone: (310) 276-7843
Email: press2@telesign.com

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