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Direct Mail Industry News
Direct-Mail Marketing Classic Re-published By Bottom Line® Books Secrets of Successful Direct Mail Richard V. Benson
Stamford, CT (PRWEB) March 9, 2005 A legendary book on successful direct-mail marketing and advertising has just been re-published by Bottom Line Books, an imprint of Boardroom Inc., the direct mail publishing giant whose famous ads start out What never to eat on an airplane
Why has Boardroom, the direct marketing innovators, decided to reprint this sought-after, how-to classic now? To help the upcoming generation of direct marketers. Martin Edelston, Boardrooms CEO, explains Direct marketing, in one form or another, is part of all our lives. Its used by just about every business and non-profit on church bulletins and utility bills, menus left under doors, coupon ads in newspapers and magazines, inserts with your billseven the ads on back of ATM receipts and matchbooks. I believe that almost all direct marketing can be done better and Dick Benson never settled for second best.
In his foreword to the 1989 edition of Bensons book, Hank Burnettone of the great copywriters of all timesaid This is the equivalent of a doctoral-level course on how to make a great deal of money legitimately through the mail, and may well be the most valuable book ever written on the subject. Put simply, Dick Bensons view of direct mail marketing is deceptively simple: The promoters goal is to get prospects to raise their hands and say theyre interested in what you have to sell. His book shows how to get those hands in the air.
Secrets of Successful Direct Mail is about everything Dick Benson learned in 40 years in the business. How valuable is this information? As Marty Edelston, one of Dick Bensons clients since 1972, says now, Dicks book has wonderful, clear lessons on how to do direct marketing right. I wish it had been available when I was starting out. I learned a lot from it, and you will too, no matter what youre selling. Brian Kurtz, Boardrooms Executive Vice-Presidentand a direct marketing titan in his own rightadds, Dicks influence on our company has been enormous. As the primary consultant throughout our history, he deserves much of the credit for Boardrooms success, longevity and solid reputation.
Secrets of Successful Direct Mail
AVAILABLE AT: www.bottomlinesecrets.com/benson and Amazon.com.
For more information, or to schedule an interview with Marty Edelston or Brian Kurtz, Contact: Steve Velardo, Boardroom Inc., 203-973-6204
Pitney Bowes Completes Acquisition Of Imagitas
"We are pleased to complete the acquisition of Imagitas," said Michael J. Critelli, Chairman and CEO of Pitney Bowes. "Its expertise in using the mail to market to consumers during various life events helps us expand our presence in the mailstream, provide more direct mail applications to our customers and leverage our broad array of mail and document management equipment, software, services and solutions."
Imagitas is headquartered in Waltham, MA and employs about 100 people. Brett Matthews, President and founder of Imagitas said, "This is a very positive move for Imagitas and our customers and we expect the combined strengths of Pitney Bowes and Imagitas to help us deliver even greater value to the marketplace."
Pitney Bowes is the world's leading provider of integrated mail and document management systems, services and solutions. The $5.1 billion company helps organizations of all sizes efficiently and effectively manage their mission-critical mail and document flow in physical, digital and hybrid formats. Its solutions range from addressing software and metering systems to print stream management, electronic bill presentment and presort mail services.
The company's 85 years of technological leadership have produced many major innovations in the mailing industry, and it is consistently on the Intellectual Property Owner's list of top U.S. patent holders. With approximately 35,000 employees worldwide, Pitney Bowes serves more than 2 million businesses through direct and dealer operations. Visit http://www.pb.com for more information on the company.
The statements contained in this news release that are not purely historical are forward-looking statements with the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements may be identified by their use of forward-looking terminology such as the words "expects," "anticipates," "intends" and other similar words. Such forward-looking statements include, but are not limited to, statements about growth strategies, market expansion, etc.
Such forward- looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected. These risks and uncertainties include, but are not limited to: severe adverse changes in the economic environment, timely development and acceptance of new products or gaining product approval; successful entry into new markets; changes in interest rates; and changes in postal regulations, as more fully outlined in the company's 2004 Form 10-K Annual Report filed with the Securities and Exchange Commission. In addition, the forward-looking statements are subject to change based on the timing and specific terms of any announced acquisitions. The forward-looking statements contained in this news release are made as of the date hereof and we do not assume any obligation to update the reasons why actual results could differ materially from those projected in the forward-looking statements.
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