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Direct Mail Industry News
MailersClub.com's Online Direct Mail Services Now Include New ''Design Studio'' Tools for Holiday Cards and Mailers
LOS ANGELES--(BUSINESS WIRE)--Nov. 22, 2004--MailersClub.com, Inc., the leading internet printing and mailing service for high quality, personalized direct mail, today announced the release of a new "smarter" on-line store. "Our enhanced user interface is faster and easier, making an already great user experience even better. The new, streamlined order process and 'Online Design Studio' tools not only improves the user experience by reducing the steps in ordering but it also gives our users the ability to design unique, personalized artwork instantly on our web site," said Barry Yarkoni, CEO. MailersClub now offers access to over 650,000 high quality professional stock images for use in designing postcards, greeting cards, flyers and brochures.
MailersClub has experienced record growth of over 25% quarter to quarter in 2004 with the trend continuing. To meet demand and augment digital print capability MailersClub has recently installed several new pieces of production equipment, including a high speed, automated four-color press which will rapidly expand production capacity while reducing product costs in higher volumes. Additionally, the company will be relocating to new 20,000 square-foot offices.
MailersClub has recently hired a new Vice President of Sales & Marketing and a Vice President of Operations to oversee management of MailersClub's strategic growth. The sales channel team has also been expanded to support B2B growth across new market opportunities.
MailersClub.com, Inc., founded in 1999, is dedicated to providing low cost, web-accessible print-on-demand direct mail services for businesses and organizations of all sizes from sole proprietors to widely-distributed corporate sales teams. Products include full color letters, postcards, flyers, booklets, invitations, announcements, holiday cards, business cards, and color prints. Orders are placed online through MailersClub's storefront web site, www.mailersclub.com, with no minimum quantities and no setup charges. Most products are printed and mailed within 3-5 days.
Co-branded versions of MailersClub's technology called CoMailer(TM) are available for channel and reseller partnerships and can be customized for unique corporate applications. These bolt-on direct mail-on-demand solutions are completely web-based and provide field sales teams, regional offices, franchisees and dealer/reseller networks with instant access to pre-designed, centrally-controlled direct mail and collateral templates for quick turnaround print and mail fulfillment.
Robots Ride the Mail
WASHINGTON, March 10 /PRNewswire/ -- Characters from the upcoming animated film, Robots: The Movie, which opens March 11, are now appearing on postmarks and in Post Offices around the country. In February, mail processing plants nationwide added a special message to cards and letters: "Greetings from Rodney and Fender," along with the likeness of two of the cartoon robot characters, Rodney Copperbottom (voiced in the film by Ewan McGregor) and Fender (voiced by Robin Williams). The postmarks and Post Office lobby displays featuring robots will continue through April. By then, Rodney and Fender's journey through the mail system will have generated 3 billion images of the mechanical pals on cards and letters.
At NetPost CardStore, usps.com customers can design and mail greeting cards. Customers can choose from more than 2,500 images and photos, upload personal photos or their own artwork. NetPost users can even enclose a gift card from a variety of popular retailers including Barnes & Noble Booksellers, Bed, Bath and Beyond, Old Navy, Olive Garden, The Sharper Image, and Vons, with their personalized card. Cards can be mailed directly, or returned to the sender for a handwritten personal message, along with fully-addressed, stamped envelopes.
Since 1775, the U.S. Postal Service has connected friends, families, neighbors and businesses by mail. It is an independent federal agency that visits 142 million homes and businesses every day and is the only service provider delivering to every address in the nation. The Postal Service receives no taxpayer dollars for routine operations, but derives its operating revenues solely from the sale of postage, products and services. With annual revenues of $69 billion, it is the world's leading provider of mailing and delivery services, offering some of the most affordable postage rates in the world. The U.S. Postal Service delivers more than 46 percent of the world's mail volume -- some 206 billion letters, advertisements, periodicals and packages a year -- and serves seven million customers each day at its 37,000 retail locations nationwide.
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