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Direct Mail Industry News Announces 220% Increase in 3rd Quarter Earnings

Seminar Direct, a leading financial seminar promotion and marketing company, announced record earnings for the 3rd quarter. The company also introduced a new postcard marketing program and expanded its production facilites by 300%

Phoenix, AZ (PRWEB) November 24, 2004 --, an industry leading financial seminar promotion and marketing company, reported earnings growth of 220 percent for the 3rd quarter of 2004 while posting a 50 percent increase in sales. Douglas J. Dickson, president and CEO for the company, said that Seminar Direct easily surpassed all expectations for the quarter and the year.

"Setting new records every quarter is becoming a great new habit for us, but we feel this is just the beginning," he said. Dickson attributes their success to the effectiveness of their direct mail marketing. He explained, “Our response rates average 3% and that’s double what the typical direct mail campaign can produce. Consumers are going to go where they get the best value for their money.”

Dickson expects 2005 to be equally explosive. Seminar Direct is already well ahead of their forecast growth model in almost every category. "We have outperformed our expectations in every quarter and in every single month this year,” he said.

Their growth is not limited to just the financial seminar marketplace. New postcards originally designed for use with their financial seminar marketing have become a major growth area in other new industry markets. “We originally created the postcard series to compliment our financial seminar invitations. It is part of two wave system of mailing we call the 1-2 punch. The response has been so great that we unexpectedly opened up huge new marketing opportunities in the mortgage and insurance industries,” Dickson said.

Tina Dickson, Vice-President of Seminar Direct, attributes the company's spectacular growth to a number of symbiotic factors: increased demand for direct marketing and digital printing, rapid growth in new marketing postcards and strong new partnership opportunities with large financial services companies. "We've always been very strong in marketing financial seminars for financial professionals, but the mortgage and insurance industries have opened up really explosive growth,” she said.

Near the end of October, 2004, Seminar Direct expanded its Phoenix facility by 300% to accommodate new equipment and services to be brought on-line by January 1st, 2005. According to Jennifer Allen, Vice-President of Production, “Our recent expansion has increased our production capabilities, allows for the more efficient inventory control, and provides room for the expansion of our customer service department. 2005 is going to be a record year for us and our customers will see a lot of new tools for their marketing.”

Seminar Direct, founded in 1990, is a privately held company headquartered in Phoenix, Arizona. The company offers a full range of direct mail, printing services and variable data solutions. For information contact Seminar Direct, 315 East Watkins Street, Phoenix, Arizona. Voice: (888) 629-1919. Fax: (602) 340-0295. Email: e-mail protected from spam bots Website:

Three ex-postal workers indicted

BATON ROUGE, La. Three former U-S Postal Service employees -- including two accused of stealing cash from greeting cards -- have been indicted by a federal grand jury in Baton Rouge.

None of the alleged crimes is related, but assistant postal inspector J-W Galvin says yesterday's press conference was called to make clear that postal-related crimes will be prosecuted.

Those indicted were:

_ Lafaith Artis, of Hammond, who worked at a Baton Rouge mail processing center. He's accused of stealing cash from greeting cards in July 2004 and was indicted on one count of embezzling mail matter.

_ Tensley Aldridge, of Baton Rouge, who also worked at a Baton Rouge mail processing center. He was indicted on four counts of embezzling mail matter and he's accused of stealing cash from the mail in May 2001.

_ Dorothy Powell, of Maringouin, who's accused of issuing herself fake money orders from the Grosse Tete Post Office in May 2004. She was indicted on three counts of fraudulently issuing money orders.


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