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MoneyGram Obtains Top ROI - With Carmens Hispanic Co-Op Direct Mail Program
MoneyGram is proof of the impact the Carmens program can have on a businesss share of volume, for as little as 3-1/2 cents per Hispanic household. - Carmens Cupones is a segmented co-op direct mail program addressed to highly acculturated Hispanic females, the decision maker in the Hispanic household, and reaches 2.5 million Hispanic homes each mailing in 7 states and in the top 12 US Hispanic markets for as little as 3-1/2 cents per home. Participation for the November/Holiday mailer is still open.
Aliso Viejo, CA (PRWEB) October 7, 2004 -- Carmens Cupones y Consejos® (Carmen's Coupons, Tips and Advice), the largest Hispanic co-op direct mail program in the United States, continues to bring top ROI to participating advertisers. MoneyGram is proof of the impact the Carmens program can have on a businesss share of volume, for as little as 3-1/2 cents per Hispanic household.
Carmens Cupones is a segmented co-op direct mail program addressed to highly acculturated Hispanic females, the decision maker in the Hispanic household, and reaches 2.5 million Hispanic homes each mailing in 7 states and in the top 12 US Hispanic markets for as little as 3-1/2 cents per home. It arrives in an attractive 6 x 9 flat oversized envelope with advertisements in both English and Spanish, although bilingual ads are recommended. Participation for the November/Holiday mailer is still open.
Augusto Esclusa, Hispanic Marketing Director for MoneyGram International in the US, states that the results theyve obtained have been phenomenal, increasing volume by 10-12%. He adds that one of the advantages that Carmens offers is that their database is very targeted.
According to two surveys by Draft/Simmons and Media Audit, 72% of Hispanics say they always read their advertising mail, 66% respond to their advertising mail, and 39% say they want to receive more. The typical Hispanic household receives an average of 50 direct mail pieces per year, compared to 500 or so received by the general US population, so there is no mailbox clutter. In addition, Hispanic consumers tend to be price conscious and 46% say they always or sometimes use coupons, particularly those with high acculturation, 75% of which reported using coupons compared to 56% of overall consumers in the US (NCH Marketing Services Hispanic Coupon Survey, 2002).
Very few things surpass the impact that receiving a personalized envelope, full of discount coupons and information in their language, can have on the Hispanic consumer, says Shayne Walters, Founder and President of Walters Media Group, Inc., launching the program back in 2001. Our next mailing is in November, just in time for the holidays and we continue to get calls from companies who want to participate. Theres still a short time left to do so, whether or not you have printed materials. For those advertisers who wish to participate yet do not have existing materials, Carmens can also produce an insert in a relatively short period of time through their production partners at PlanetWoot, LLC (www.planetwoot.com).
Carmens Cupones y Consejos® is providing many other top advertisers with positive ROI, which is why many will continue to support the program in 05. Following are some of the companies Carmens has been able to help: AOL, Kraft Foods, Hispanic Scholarship Fund, Staples, USPS, Bissell, Blockbuster, GlaxoSmithKline, Walgreens, Vanity Fair, Bally Total Fitness, Danone Water, Scholastic/Disney, Knorr, Sears Portrait Studio and many others.
For more information on the Carmens Cupones y Consejos® co-op direct mail program, please contact Shayne Walters of Walters Media Group, Inc., at: 949.768.3390 or e-mail protected from spam bots
Online Advertising Leader AzoogleAds Grew More Than 100 Percent in the First Half of 2005, Dramatically Outpacing the Overall Growth of the Industry
NEW YORK--(BUSINESS WIRE)--Aug. 10, 2005--
AzoogleAds Reports Nearly 46 Billion CPA Impressions and 10 Million Unique Transactions, Underscoring Its Position as Leading CPA Advertising Network
AzoogleAds (www.AzoogleAds.com), a leader in performance-based online advertising, today announced that during the first two quarters of 2005, the company improved revenue and EBITDA by more than 100 percent as compared to the first half of 2004. In 2004, AzoogleAds' revenues surged to $64 million.
In the first half of 2005, the AzoogleAds Network, which has more than 7,000 websites and publishers, generated approximately 46 billion cost-per-action (CPA) impressions. It generated 461 million unique click-throughs and facilitated almost 10 million transactions or sales from January to June 30th. These metrics illustrate that the AzoogleAds Network is one of the industry's largest CPA networks.
Much of this growth is attributable to AzoogleAd's fraud-proof model in which the company pays publishers only when verified actions are generated. This model enables AzoogleAds to deliver one of the most cost-effective and risk-free advertising tools available to customers such as eBay.com, Omaha Steaks, Netflix, True.com, Stamps.com, MatchNet, and Ask Jeeves.
"Our focus on maximizing revenue and guaranteeing return on investment for both advertisers and publishers has enabled AzoogleAds to grow into one of the industry's largest CPA ad networks," said Joe Speiser, AzoogleAds co-founder. "That volume and reach, coupled with the quality of leads generated and a performance-based model, deliver a return on advertising dollars unmatched by other providers and other advertising vehicles."
Specializing in all forms of online media, AzoogleAds offers high-impact direct marketing response and fast return on investment through banner network and site-specific advertising, online promotions, data-capture and co-registration programs, campaign management and advertising measurement. A pioneer in the performance-based advertising industry, recent network metrics illustrate that AzoogleAds has the largest network of quality traffic, with network partners reaching billions of impressions monthly.
The online advertising industry continues to grow exponentially, mushrooming to $2.8 billion in first-quarter revenues, according to the Interactive Advertising Bureau. And the rate doesn't seem to show signs of slowing. Forrester Research predicts that online advertising will increase by 23 percent, reaching $14.7 billion in 2005, and growing to $26 billion by 2010.
"The rapid growth we've experienced is a good illustration of the industry's trend toward allocating more and more of the ad budget toward new and more measurable forms of advertising that fuel amazing growth," said Alex Zhardanovsky, AzoogleAds co-founder. "The model of the AzoogleAds Network enables us to offer effective solutions for clients and positions us to capitalize on this industry growth and maintain our leadership position."
AzoogleAds, founded in 2000, is a profitable and rapidly growing online advertising network that delivers customers and generates revenues for its customers. A pioneer in the performance-based advertising industry, AzoogleAds now has the largest network of quality traffic. This highly effective network coupled with proprietary technology and unparalleled industry expertise enables the AzoogleAds team to deliver the most comprehensive and cost-effective strategic online marketing campaigns for advertisers of all sizes and across all industries.
For publishers, AzoogleAds provides high-impact campaigns that enable publishers to maximize earnings on their inventory. AzoogleAds customers include eBay.com, Omaha Steaks, Netflix, True.com, Stamps.com, MatchNet, Ask Jeeves and Intermix, among others. The company is privately held and venture backed by TA Associates and the Stripes Group. For more information, please visit AzoogleAds' website at www.AzoogleAds.com.
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