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EMPACT Software Suite Gives SMBs Affordable, Automated E-Marketing

mUrgent Corporation introduces EMPACT: Email and Wireless Marketing Manager. They aggressively market product to small and medium sized businesses as an affordable solution for in-house e-marketing. Santa Ana, CA

Santa Ana, CA -- mUrgent (, the only e-marketing company to combine affordable automated email and wireless marketing services to small and medium-sized businesses, has launched its EMPACT digital communications software suite, from headquarters in Orange County, CA.

“When e-marketing emerged in the late 1980’s, businesses jumped on the bandwagon, taking advantage of economical list serve technology, though most smaller businesses tended to be late adopters. Now mUrgent’s automated EMPACT software makes this especially effective type of customer relationship management (CRM) specially affordable and practical for small-to-medium sized businesses,” says mUrgent CEO, Boris Bugarski.

mUrgent’s EMPACT is the first affordable e-marketing automation software ever offered to the small-to-medium sized business community. Using a common Internet connection and secure customer log-in identification, businesses can create their own customer databases and schedule email and wireless marketing campaigns online. No hardware or software purchases are required, and because the process is all digital, no expensive postage, graphic production, printing, photography or advertising production and placement costs are required. The campaign can be managed and modified anytime an Internet connection is available, anywhere around the world.

Though production costs of hardcopy direct mail brochures and other collateral literature varies from campaign to campaign, mUrgent estimates the average cost of a delivered piece of direct mail to be one dollar. A business distributing 10,000 direct mail pieces would spend $10,000 for one campaign in a single month. In comparison, EMPACT users can send 20,000 personalized emails and an additional 100 SMS messages to wireless devices – that is two campaigns - for under $100 per month.

Small Orange County businesses are already using EMPACT to increase their business from current customers and to build additional loyalty, including Sol Grill of Newport Beach, Golf Plus and Florence Italian Cuisine in Irvine and clothier Austin Taylor in Anaheim.

mUrgent is also negotiating with 23-store Fry’s Electronics based in San Jose, CA, 752-outlet Michael’s Stores based in Irving, TX and Plantronics of Santa Cruz, CA, a major manufacturer of audio headsets. CompUSA, The Walt Disney Company and Pizza Hut negotiations are also underway.

About mUrgent
mUrgent, an e-marketing authority, delivers EMPACT, a proven, easy-to-use e-marketing solution businesses can rely on to automate more frequent, personalized communication to your customers for a higher return on your marketing investment.

Deutsche Post presents winners awards for the 2005 Direct Mail Advertising Competition

The winners of the Direct Mail Advertising Competition have been selected. On June 17, Deutsche Post presented twelve advertising agencies with a prize for especially creative dialog marketing campaigns. Neuland Communication from Nuremberg, Lammoth Mailkonzept from Wiesbaden, gkk DialogGroup from Frankfurt and GINGCO.NET from Brunswick took first place in the four categories. The awards ceremony was held at the Alter Hamburger Jachtclub as part of this year's event, under the motto Heiße Ideen frisch serviert... ("Hot ideas served fresh...").

(I-Newswire) - A total of 481 agencies took part in the direct mailing competition and submitted 742 projects. Agencies could submit one direct mailing campaign from 2004 for each category. The award winners in regional preliminary eliminations were then sent to national finals. A supra-regional jury selected the nationwide winners in a second phase. The juries were composed of experienced advertising and dialog marketing experts like Jean-Remy von Matt ( Jung von Matt ), Christian Thunig ( Absatzwirtschaft ), Dr. Andreas Mann ( Kassel University ), Vera Hermes ( freelance journalist ), Karl-Josef Mittler ( Aktion Mensch charity organization ), Marco Schubert ( Otto ), Günther Zapf ( Deutsche Post ) and Dr. Jürgen Hesse ( Siegfried Vögele Institut ).

The best ideas from Germany were presented awards in Hamburg. Projects were evaluated for concept, creativity in graphic design and text, the sales angle, target group-specific approach and the use of additional mailing activities.

gkk DialogGroup won with a direct mail campaign for BMW AG in the "Standard" category, for personalized standard mailings. The prize for the "Open Format" category was taken home by the GINGCO.NET Werbeagentur advertising agency for their campaign for Audi AG. In the group Postwurf Spezial ( partially addressed mailings ), the agency Lammoth Mailkonzept won with a campaign for DiBa. Neuland Communication GmbH won the jury's hearts and took home the prize for the "Self Promotion" category.

The winners were awarded attractive cash prizes at the exclusive event in the Alter Hamburger Jachtclub. In each category, the award for first place was 3,000 euro, for second place 2000 euro, and for third place 1000 euro.

Here is an overview of the winners in each category:

1. gkk DialogGroup GmbH, Frankfurt
2. OgilvyOne Worldwide, Frankfurt
3. Jahns and Friends AG, Düsseldorf

Open Format:
1. GINGCO.NET Werbeagentur, Brunswick
2. UGW AG, Wiesbaden
3. gkk DialogGroup GmbH, Frankfurt

Postwurf Spezial:
1. Lammoth Mailkonzept, Wiesbaden
2. R+S Werbeagentur GmbH, Karlstadt
3. Beaufort 8 GmbH, Stuttgart

Self Promotion:
1. Neuland Communication GmbH, Nuremberg
2. defacto kreativ GmbH, Erlangen
3. Hörger & Partner, Ulm

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