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DoubleClick Upgrades ChannelView Adding Ability to Track Sales Across New Channels

NEW YORK, Dec. 20 /PRNewswire-FirstCall/ -- DoubleClick Inc. (Nasdaq: DCLK - News), the leading provider of solutions for marketers, advertising agencies and web publishers, today announced the launch of ChannelView 2.0, an upgrade to the multi-channel analytics tool that was launched in January 2002. Since that time, ChannelView has quickly become the industry-standard analytics tool for multi-channel marketers enabling them to accurately assess the cross-channel impact of their catalog and other direct mail campaigns by matching a promotion to the customer and the channel. The upgrade to ChannelView includes the ability to track sales across up to six sales channels, as well as performance improvements in the user interface and enhanced reporting capabilities.

ChannelView was launched as a web-based tool to let marketers identify how campaigns are driving customers to purchase through websites, call centers or retail stores. With ChannelView 2.0, DoubleClick has added the ability to break out sales between retail and outlet stores, catalog quick shop and gift registries. It also provides the ability to track sales more effectively for non-traditional direct marketing activity such as email marketing and the rapidly growing paid search and affiliate marketing sectors.

ChannelView has quickly become the industry standard analytics tool for multi-channel marketers. In October 2004 alone, 75 customers used ChannelView to match over $225 million in multi-channel sales to over 105 million catalogs. Many leading multi-channel marketing organizations including Restoration Hardware, Ross Simons, Johnston & Murphy, J.Crew, National Geographic, Anthropologie, Urban Outfitters and the Metropolitan Museum of Art leverage ChannelView to analyze the impact of their marketing activity and inform their future marketing decisions.

"The version 2.0 release expands the capabilities of ChannelView in order to manage the increasing complexity of multi-channel marketing," said John Black, Senior Product Manager at Abacus, a division of DoubleClick. "Now our customers will be able to understand and manage the interaction between direct mail, paid search, affiliate marketing and email marketing programs within a single interface."

About DoubleClick Inc.

DoubleClick is the leading provider of solutions for marketers, advertising agencies and web publishers to plan, execute and analyze their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics solutions help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world.

Jenny Connorton

Source: DoubleClick Inc.

Community gives sheriff helping hand

Bulletin Staff Writer

Baxter County Sheriff John Montgomery got to work Friday morning to find the phone ringing with local businesses wanting to contribute and help the Sheriff's Office with its monthly mailings of sex offender information to area schools, churches and businesses.

"People have been calling all morning thanking us for disseminating this information," Montgomery told The Bulletin. "This shows the community is working together with law enforcement to help make Baxter County a better place to live and raise a family."

Thursday, Montgomery announced the Baxter County Sheriff's Office would begin mailing out information on sex offenders living in the county to more than 200 churches, schools, agencies and businesses which deal with children.

NY Steamers owner Harvey Hughes learned of this and at first offered to sponsor the first month's mailing, which would have cost more than $300. He then suggested the Sheriff's Office get a bulk mailing permit to make the mailing cheaper and offered to pay the $300 bulk mailing fee. In Friday's story in The Bulletin, Hughes issued a challenge for other businesses in the area to sponsor a month's mailing.

Montgomery was pleased with the results. Friday morning, Montgomery took a call from McGrath Financial Services, offering to sponsor one month. A few minutes later, Auto Trim called, also wanting to sponsor a month. That was followed by Mountain Home Glass wanting to sponsor a month, he said.

Then, Ozark Mountain Motors 2 called wanting to know if the sheriff had any response on the Friday morning story. After Montgomery told them they had three months sponsored, the company offered to sponsor the remaining five months this year.

Montessori School called to see if they could help. When they were told the monthly bulk mail had been taken care of for the rest of the year, they offered to pay for the paper and envelopes that will be used, Montgomery said. Montgomery had said the Sheriff's Office is committed to sending out the monthly mailings and was planning to cut costs elsewhere in order to do it, until Hughes offered the contribution.

In Friday's story, Hughes said it was a good service to the community. Recent news stories about a sex offender who kidnapped and killed a young girl in Florida and other similar stories struck a chord with him, Hughes said, so he decided to help the Sheriff's Office out. Montgomery said he hopes to have the first mailing sent out the first week of May.

He estimated it will cost his office about $130 every month to send out the fact sheets on approximately 30 sex offenders. They will be sent out to churches, youth centers, schools, day care services, fire departments and any place that works with the youth.

Originally, the mailing was to go out in Baxter County, but with Hughes' idea about using a bulk mailing permit — it will be cheaper by about $200 a month — they will be able to send notification to schools in surrounding counties as well, Montgomery said.

The Sheriff's Office already has notified residents living within a quarter-mile of each sex offender that the offender is living in their neighborhoods.

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