Direct Mail Industry News
La Petite Academy Makes the Grade with geoVue's Solutions
WOBURN, Mass., Dec. 23 /PRNewswire/ -- geoVue, a leading provider of decision-support solutions for the retail, real estate, restaurant and service industries, rolls out strategic market planning, location analysis and target marketing solutions to La Petite Academy.
La Petite Academy has purchased geoVue's flagship mapping and demographic analysis software -- iSITE. After a collaborative effort with La Petite Academy's real estate team, geoVue has delivered a tailored iSITE application that allows La Petite real estate professionals to identify demand based on two unique schooling concepts, and easily generate presentation-quality site evaluation packages on the fly.
La Petite Academy also engaged geoVue's professional services team to conduct a strategic market optimization study. This analysis will consider La Petite's existing academy locations, potential new academy locations, competition, customer behavior and demand, to arrive at a "market blueprint" development plan.
Output from this study will allow La Petite's real estate team to proactively search for new locations that maximize revenue and minimize cannibalization for the entire school network. Additionally, La Petite has licensed targetVue, geoVue's direct mail optimization solution, in order to reduce costs and increase response rates for direct mail campaigns.
About La Petite Academy
Headquartered in Chicago, IL, La Petite Academy, Inc. is among the
nation's largest privately-held early childhood education companies in the country. With over 600 La Petite Academies across the United States, La Petite offers a range of programs for a variety of ages -- from infants to toddlers, two year olds to preschoolers, and kindergarteners to school-age kids who come to La Petite before and after school. Under the La Petite Academy umbrella, the Montessori Unlimited preschool represents the largest (29), most consistent chain of schools offering the Montessori approach to learning.
geoVue is an industry-leading provider of enterprise-wide store lifecycle management systems for multi-location businesses. We combine enterprise mapping software, demographic and business data and powerful analytical models that enable companies to plan markets, optimize their network of stores, forecast revenues, improve ROI on direct mail campaigns and select and analyze sites. Fortune 500 clients include Dunkin' Donuts, UPS, Lowe's Home Improvement, GNC, Outback Steakhouse, RadioShack, The Limited, Ralph Lauren Polo, and many others. For more information see http://www.geovue.com.
Phone: 781.938.3800 x126
USPS Seminar Shows Small Companies How to Build Business Using Direct Mail
ST. LOUIS, June 16 /PRNewswire/ -- The biggest concern for any small business is how to obtain and retain customers. The Postal Service is offering solutions with a new seminar for small business owners.
"Direct Mail is the easiest and most cost-effective way to build and maintain customer relationships," said Marilynn Hertz, Marketing Manager for the Gateway District. "To help businesses grow, we are holding an 'Advertising with Mail - Made Easy' seminar to explain how they can put the power of Direct Mail to work for them. No other advertising medium is better for targeting the audience you want to reach."
Through the auspices of the St. Louis Postal Customer Council and other industry leaders, the "Advertising with Mail - Made Easy" seminar will show business people how they can create successful Direct Mail programs. The seminar will explain how to design a campaign, use the Internet to build a campaign, obtain mail lists, understand printing and lettershop operations, proper mail preparation, and more.
"Businesses don't realize that they can get an average return of $9.50 for each dollar spent using Direct Mail," said Marilynn Hertz.
The "Direct Mail Made Easy" seminar will be led by direct marketing expert, Jerry Heisler. The cost is only $59, which includes resource materials such as the "Direct Mail for Dummies" book and the new Mailtown USA interactive CD.
The seminar will be held on June 22 8:00 am to 12:30 pm at:
The Crown Plaza Hotel
11228 Lone Eagle Drive
Bridgeton, MO 63044
Registration for the seminar can be made online at http://www.uspstracker.com/registration.html or by calling 1-866-479-2667, extension SE 6386.
Jim Mruk, 630-539-6565
Source: United States Postal Service