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DataLab USA Takes Home NCDM Database Excellence Award

A Discreet Industry Leader, Maryland-Based Data Mining and Predictive Modeling Company Has Been Refining Industry Innovations for More Than 25 Years

i-Newswire, 2004-12-31 - DataLab USA has won the 2004 Bronze Award for Excellence from the National Center for Database Marketing (NCDM) on behalf of its work for Associates Finance Puerto Rico. DataLab USA bested many larger competitors to win the award in the Modeling Applications Category.

The direct mail program, a highly targeted database marketing customer acquisition campaign, reversed a trend of declining response rates and decreasing margins for Associates Finance in a small, fiercely competitive market of loan prospects in Puerto Rico, which has an overall population of 3.5 million.

“Because Puerto Rico is an island nation, the market for loan prospects is extremely small, at about 600,000, so this was an enormous challenge for any direct marketing vendor,” said Charmaine Llauger, Director of Marketing, at Associates Finance in San Juan. “DataLab USA stepped up to the challenge systematically and aggressively, and implemented remarkably innovative programs that successfully improved response rates. We couldn’t be happier with the results, and we consider them part of our team.”

DataLab USA implemented a novel two-tiered database marketing approach utilizing a newly developed predictive model and “re-mail penalty” segmentation technique to boost the declining results of the personal loan direct mail program. The innovative strategy, designed to reduced overall mail volumes while increasing mail frequency, increased program response rates by more than 10%.

“DataLab has been dedicated to perfecting the increasingly complex methods for effective direct marketing and predictive modeling for 25 years, and the results, particularly for the financial industry, have been tremendous,” said Hans Aigner, President and CEO of DataLab USA. “But not until now have we sought recognition for the superior products and services we offer, and we are very honored to have been recognized by some of the direct marketing industry’s top experts.”

The NCDM Database Excellence Awards, created in 1996 and presented jointly by DIRECT Magazine and the Direct Marketing Association, are presented to companies that have demonstrated ingenuity and creativity in the building or leveraging of their marketing databases. The award criteria specify that the recipient has achieved dramatic results by applying statistical techniques, leveraging systems capabilities, or implementing sharp strategic thinking.

About DataLab USA
DataLab USA provides sophisticated database marketing solutions for many of the world’s top companies. DataLab USA offers a complete range of innovative database marketing services to help marketing executives intelligently identify, monitor, and manage all aspects of their marketing and customer relationship programs. Services include: predictive modeling and data mining; marketing campaign analysis; data management; and data processing. Hans Aigner, an Austrian-born mathematician, founded ASC Database Marketing in 1979. Aigner, who has been a leading practitioner in the science of database marketing since its emergence decades ago, created ASC’s affiliate company DataLab USA in 1999 and, in the same year, formed The Data Laboratory in London with European partners.

Seminar Direct Releases Innovative New Direct Mail Invitations For Marketing Financial Seminars

Seminar Direct, an industry leading financial marketing company, announces the release of four new direct mail products promoting financial seminars for investment advisors and insurance professionals.

Phoenix, AZ (PRWEB) June 28, 2005 -– Seminar Direct, announced the release of four new direct mail products created for marketing the financial seminars of financial advisors and insurance professionals.

According to Douglas J. Dickson, president and CEO for the company, “The expansion of our seminar invitation lines creates diversity, opportunity and more creative solutions for our clients. With a total of nine creative lines to choose from, it allows the pairing of seminar invitations to specific events creating more customized solutions that produce even higher response rates.”

The four designs have been branded as: The Venetian, The Golden Years, Boomers and Sonoma Burgundy. All four were designed by the industry’s top graphic design professionals and beautifully reproduced in full color on trendy matte coated paperstocks.

According to Tina Dickson, Director of National Sales, “Demand for our four new invitations has been spectacular. We provided only pre-release images on our website and immediately filled up six weeks of production capacity. There is no question these seminar invitations are some of the best products the market has seen in years.”

With newly expanded production facilities, Dickson has little doubt about what the future holds. “2005 has been another year of strong growth for our firm and with the partnerships we have entered, 2006 should be spectacular as well,” Dickson said. She is just as optimistic about the future. “We‘ve assembled the best team of creative and production people in our business. This is a group of superstars who are setting the standard for our industry.”

Seminar Direct, founded in 1990, is a privately held financial marketing company, headquartered in Phoenix, Arizona. The firm offers a full range of marketing, direct mail, printing and variable data solutions for the financial services and insurance industries. For information contact Seminar Direct, 315 East Watkins Street, Phoenix, Arizona. Voice: (888) 629-1919. Fax: (602) 340-0295. Website:


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