Permit #1 Mailers
Quality, Efficiency, & Service have made us number one in bulk mailing
|Return to Permit 1 Home Page|
Direct Mail Industry News
DoubleClick Upgrades ChannelView Adding Ability to Track Sales Across New Channels
NEW YORK, Dec. 20 -- DoubleClick Inc. (NASDAQ: DCLK), the leading provider of solutions for marketers, advertising agencies and web publishers, today announced the launch of ChannelView 2.0, an upgrade to the multi-channel analytics tool that was launched in January 2002. Since that time, ChannelView has quickly become the industry-standard analytics tool for multi-channel marketers enabling them to accurately assess the cross-channel impact of their catalog and other direct mail campaigns by matching a promotion to the customer and the channel. The upgrade to ChannelView includes the ability to track sales across up to six sales channels, as well as performance improvements in the user interface and enhanced reporting capabilities.
ChannelView was launched as a web-based tool to let marketers identify how campaigns are driving customers to purchase through websites, call centers or retail stores. With ChannelView 2.0, DoubleClick has added the ability to break out sales between retail and outlet stores, catalog quick shop and gift registries. It also provides the ability to track sales more effectively for non-traditional direct marketing activity such as email marketing and the rapidly growing paid search and affiliate marketing sectors.
ChannelView has quickly become the industry standard analytics tool for multi-channel marketers. In October 2004 alone, 75 customers used ChannelView to match over $225 million in multi-channel sales to over 105 million catalogs. Many leading multi-channel marketing organizations including Restoration Hardware, Ross Simons, Johnston & Murphy, J.Crew, National Geographic, Anthropologie, Urban Outfitters and the Metropolitan Museum of Art leverage ChannelView to analyze the impact of their marketing activity and inform their future marketing decisions.
"The version 2.0 release expands the capabilities of ChannelView in order to manage the increasing complexity of multi-channel marketing," said John Black, Senior Product Manager at Abacus, a division of DoubleClick. "Now our customers will be able to understand and manage the interaction between direct mail, paid search, affiliate marketing and email marketing programs within a single interface."
About DoubleClick Inc.
DoubleClick is the leading provider of solutions for marketers, advertising agencies and web publishers to plan, execute and analyze their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics solutions help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world.
Online Advertising Leader AzoogleAds Grew More Than 100 Percent in the First Half of 2005, Dramatically Outpacing the Overall Growth of the Industry
NEW YORK--(BUSINESS WIRE)--Aug. 10, 2005--
AzoogleAds Reports Nearly 46 Billion CPA Impressions and 10 Million Unique Transactions, Underscoring Its Position as Leading CPA Advertising Network
AzoogleAds (www.AzoogleAds.com), a leader in performance-based online advertising, today announced that during the first two quarters of 2005, the company improved revenue and EBITDA by more than 100 percent as compared to the first half of 2004. In 2004, AzoogleAds' revenues surged to $64 million.
In the first half of 2005, the AzoogleAds Network, which has more than 7,000 websites and publishers, generated approximately 46 billion cost-per-action (CPA) impressions. It generated 461 million unique click-throughs and facilitated almost 10 million transactions or sales from January to June 30th. These metrics illustrate that the AzoogleAds Network is one of the industry's largest CPA networks.
Much of this growth is attributable to AzoogleAd's fraud-proof model in which the company pays publishers only when verified actions are generated. This model enables AzoogleAds to deliver one of the most cost-effective and risk-free advertising tools available to customers such as eBay.com, Omaha Steaks, Netflix, True.com, Stamps.com, MatchNet, and Ask Jeeves.
"Our focus on maximizing revenue and guaranteeing return on investment for both advertisers and publishers has enabled AzoogleAds to grow into one of the industry's largest CPA ad networks," said Joe Speiser, AzoogleAds co-founder. "That volume and reach, coupled with the quality of leads generated and a performance-based model, deliver a return on advertising dollars unmatched by other providers and other advertising vehicles."
Specializing in all forms of online media, AzoogleAds offers high-impact direct marketing response and fast return on investment through banner network and site-specific advertising, online promotions, data-capture and co-registration programs, campaign management and advertising measurement. A pioneer in the performance-based advertising industry, recent network metrics illustrate that AzoogleAds has the largest network of quality traffic, with network partners reaching billions of impressions monthly.
The online advertising industry continues to grow exponentially, mushrooming to $2.8 billion in first-quarter revenues, according to the Interactive Advertising Bureau. And the rate doesn't seem to show signs of slowing. Forrester Research predicts that online advertising will increase by 23 percent, reaching $14.7 billion in 2005, and growing to $26 billion by 2010.
"The rapid growth we've experienced is a good illustration of the industry's trend toward allocating more and more of the ad budget toward new and more measurable forms of advertising that fuel amazing growth," said Alex Zhardanovsky, AzoogleAds co-founder. "The model of the AzoogleAds Network enables us to offer effective solutions for clients and positions us to capitalize on this industry growth and maintain our leadership position."
AzoogleAds, founded in 2000, is a profitable and rapidly growing online advertising network that delivers customers and generates revenues for its customers. A pioneer in the performance-based advertising industry, AzoogleAds now has the largest network of quality traffic. This highly effective network coupled with proprietary technology and unparalleled industry expertise enables the AzoogleAds team to deliver the most comprehensive and cost-effective strategic online marketing campaigns for advertisers of all sizes and across all industries.
For publishers, AzoogleAds provides high-impact campaigns that enable publishers to maximize earnings on their inventory. AzoogleAds customers include eBay.com, Omaha Steaks, Netflix, True.com, Stamps.com, MatchNet, Ask Jeeves and Intermix, among others. The company is privately held and venture backed by TA Associates and the Stripes Group. For more information, please visit AzoogleAds' website at www.AzoogleAds.com.
|Permit #1 Mailers
1499 W River Road
Minneapolis MN 55411-3429
Web Marketing by Nielsen Technical Services