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Direct Mail Industry News
New Corporate EVENT Magazine to Reach B2B Growth Segment in Event Marketing
ROCHESTER, Minn.--(BUSINESS WIRE)--Jan. 20, 2005--EXHIBITOR PUBLICATIONS announces the launch of Corporate EVENT(R)-the first magazine devoted exclusively to case studies on the business-to-business segment of the event marketing industry. Corporate EVENT will launch March, 2005 to coincide with EXHIBITOR SHOW -- The National Conference and Exhibition for Trade Show and Corporate Event Marketers (March 13-17, Mandalay Bay, Las Vegas).
"No publication is currently focused exclusively or seriously on B2B corporate events," says Lee Knight, Founder and CEO of EXHIBITOR(R) Magazine and EXHIBITOR SHOW(R). "Corporate EVENT provides senior marketing executives, corporate event managers and B2B event producers with in-depth case studies, hard data, serious analysis, relevant tools, and uncompromising commentary on companies that are using proprietary customer events to support CEO goals and initiatives."
In addition to case study features, regular columns in Corporate EVENT will feature high profile thought leaders in the rapidly changing world of marketing and customer management, interviews with leading innovators, and discussions with senior marketing executives that explore best practices, tactical effectiveness, and high performance return on investment analysis.
Advertisers will be companies that provide goods and services for such corporate event activities as user conferences, private trade shows, dealer/distributor events, product launches, media events, VIP summits, and customer community events.
Jason Chudnofsky, Principal with Harvest Alliance, Needham, MA, a consulting firm specializing in corporate event strategy says, "Today's companies need direct access to the customer. It's through these events that the executives can meet with their customers, hear their concerns, and work to maintain the strong customer relationships so key to their business. We see a growing number of companies look at larger and more complex events, and finally the CMO position understands the importance of face-to-face marketing."
"Corporate events combine the face-to-face aspect of the tradeshow with the best of immersion marketing - your name, your brand, and your executives all around the customer for at least their time at the event," says Bill Sell, Managing Partner with Advisor Communications and the past Vice President/General Manager of COMDEX Fall in Las Vegas and VP Brand Development for CeBIT America. "Buyers coming to see you and your business partners - what could be better? The time is right for a targeted publication to bring timely information to the marketing directors, event managers and event producers."
Corporate EVENT is designed by Pentagram's Kit Hinrichs, and published quarterly starting in March, 2005, with accompanying email newsletters and conferences.
For additional information on this launch contact John Pavek at 507-289-6556 email@example.com or Bill Sell at 508-903-9216 firstname.lastname@example.org.
About EXHIBITOR and Corporate EVENT
Founded in 1982 by Lee Knight, EXHIBITOR is the recognized leader in trade show and corporate event marketing education. EXHIBITOR provides business-to-business marketers with the tools and education to produce high-performance programs with measurable results. For information on EXHIBITOR magazine, EXHIBITORFastTrak, EXHIBITOR SHOW, CTSM Professional Certification Program, EXHIBITOR INNOVATION SERIES, and Corporate EVENT magazine, visit www.ExhibitorOnline.com.
Moonlight Mailing Services Staff, Certified by the USPS
FOR IMMEDIATE RELEASE
More Moonlight Mailing Services Staff Certified by the U.S. Postal Service
Palatine, IL, October 15, 2004: Carol White, Production Coordinator for Moonlight Mailing Services, recently received certification from the United States Postal Service as a Mailpiece Quality Control Specialist. This designation allows Moonlight to serve customers with the latest specifications in mailpiece design, processing and rate guidelines.
Ms. White joins Moonlight's President Shelly Blake in becoming certified as a MQC Specialist with the USPS. MQC Specialists are recognized as having achieved a high level of proficiency in mailpiece design and adherence to postal addressing standards. To become an MQC specialist, Mrs. White took the MQC certification test and scored 90% or better. Certification is valid for a two-year period.
Moonlight Mailing Services is a Palatine, Illinois based mail house. They provide mailing and lettershop services, as well as offering mailpiece design consultation to companies in the marketing industry. Working closely with advertising agencies and printing companies, Moonlight has helped many companies to enjoy higher postage discounts, faster delivery times and better relationships with the postal service.
Moonlight Mailing Services, a division of Moonlight Productions Inc. is celebrating over a decade of direct marketing services to the Northwest Suburban Chicagoland area. Moonlight is women-owned and operated. Moonlight is a member of the American Marketing Association (AMA) and the Mailing and Fulfillment Services Association (MFSA) and is also a WBE Certified company. For more information, contact Moonlight at 847-776-9697 or online at www.moonlightmail.com.
Direct Mail in a Slow Market is Dealerships Best Bet
Dealers are realizing tremendous results and finding that direct mail advertising continues to be the most effective and trackable advertising solution available while providing an immediate impact on sales. In an ever tightening car market, that's welcome news to dealerships who have been held captive by over priced local newspaper and radio.
A recent survey by Vertis Customer Focus found the following:
*37% of male automotive direct mail readers visited a dealership.
In addition to direct visits, high percentages of readers took action by visiting the website or calling the phone number in the direct mail offer.
UpBus.com, a provider of Automotive Direct Mail services, facilitates the tracking process of direct mail campaigns with toll free tracking, caller id, and specialized websites that allow direct and in-direct contact for their customers. This system generates more leads and better follow-up than a direct mail campaign alone and allows the dealership to effectively determine the cost per sale of each campaign. Volume mailing allows UpBus.com to provide 100,000 piece Automotive Direct Mail sales to auto dealerships for $5995.
In spite of the down-turn in sales, dealerships are utilizing direct mail to lower costs and sell more cars.
UpBus.com provides automotive direct mail campaigns along with internet advertising and auto sales training services. Learn more at http://UpBus.com or call 888-44-UPBUS
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