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Corporate EVENT Magazine Co-sponsors New Market Study ''Staging & Gauging: Do Events Pay Off?''
70 Percent of Chief Marketing Officers View Event Marketing as a Vital Marketing Function
ROCHESTER, Minn.--(BUSINESS WIRE)--Feb. 16, 2005 - A study being released this week by the Chief Marketing Officer (CMO) Council and the Computer Event Marketing Association (CEMA) shows nearly 70 percent of CMOs view events as an important part of the marketing mix. The survey, co-sponsored by Corporate EVENT Magazine, includes 230 event marketing managers and 189 CMOs of companies across various industries, and was entitled "Staging & Gauging: Do Events Pay Off?" The report also shows that support for events is broader than just marketing departments with 71 percent responding strong advocacy for events coming from sales departments.
CMOs rank events second behind direct response marketing (31%) in terms of ROI, but half of the marketing executives feel events are difficult to quantify and adequately gauge their true return on investment. CMOs and their event managers however differ on the ability to track effectiveness. Event managers who implement these corporate strategies report that in over half of the companies they do measure results, but not consistently. In a third of companies less than $10,000 is spent annually on event measurement, and in 18.5% of responding firms there is no budget for measurement - the key element to measuring ROI.
"Corporate event marketing managers need education and formal tools to improve measurement and raise executive level awareness of the value of events. It is issues like these outlined in this CMO Council study that have helped frame the foundation for the launch this month of Corporate EVENT Magazine," said Lee Knight, Founder and CEO of Corporate EVENT.
Corporate EVENT Magazine, a quarterly journal in 2005, will be augmented with online, web programs and conferences as needed to best serve the senior event management professional. According to Knight, "This publication is really an analysis of how events should support and fulfill the CEO's goals and initiatives."
Jason Chudnofsky, Principal with Harvest Alliance in Needham, MA and an industry watcher of corporate events commented "Today's company CEOs need direct access to the customer. It's through these events that the executives can meet with their customers, hear their concerns, and work to maintain the strong customer relationships so key to their business. We see a growing number of companies look at larger and more complex events, and finally the CMO position understands the importance of face-to-face marketing."
For a copy of the full research results visit: http://www.CorporateEVENTMag.com/corpevent/DoEventsPayOff.asp
For additional information on this launch contact John Pavek at 507-289-6556 email@example.com or Bill Sell at 508-903-9216 firstname.lastname@example.org.
About EXHIBITOR and Corporate EVENT
Founded in 1982 by Lee Knight, EXHIBITOR is the recognized leader in trade show and corporate event marketing education. EXHIBITOR provides business-to-business marketers with the tools and education to produce high-performance programs with measurable results. For information on EXHIBITOR magazine, EXHIBITORFastTrak, EXHIBITOR SHOW, CTSM Professional Certification Program, EXHIBITOR INNOVATION SERIES, and Corporate EVENT magazine, visit www.ExhibitorOnline.com.
New Website Saves Souls
When it comes to marketing, churches are still decades behind the times. By using the tools and techniques of direct mail, Christian churches can now get more visitors. Some churches use direct mail to send out postcards. Now with the letters MediaCrest creates, Pastors can tell their complete story.
MediaCrest handles all the details, from writing the copy to designing the letters complete with custom graphics.
"What we are doing is acting like a traditional advertising agency for Christian churches". Says, Fritz Richard president of MediaCrest.
The difficult task involved with creating and getting a professional direct mail piece to the recipient every month can now be outsourced.
Since every church is unique, church outreach requires a customized approach. MediaCrest seems to have created a one of a kind solution, which is affordable and easy.
This company has a proven track record of creating unique products and selling them successfully by mail order. Now its involved in the business of helping to save souls. This should help churches grow faster and more consistently says Fritz Richard. A veteran direct response marketer Mr. Richard has made himself available to any Christian church for a free consultation.
Asked about the free consultation his company offers Mr. Richard said There is always room for improvement, no matter how well a church is doing.
With all the million dollar ad campaigns competing for peoples attention, churches need professional help to break through the clutter. MediaCrest seem to have an affordable, easy to manage system, to bring in new visitors every week.
For additional information contact: Fritz Richard 503-533-4248
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