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Email Newsletter Readers Not Converting? Marketing Company Reveals Five Simple Steps to Increase Sales with E-Newsletters
(PRLEAP.COM) Email Newsletter Readers Not Converting? Marketing Company Reveals Five Simple Steps to Increase Sales with E-Newsletters
Fort Collins, CO, February 17, 2005: We like our email newsletter, we just wish it delivered a stronger ROI. Statements like that are heard all too often by Paul Nastu, President of PJ Writing Group LLC, a Colorado-based marketing communications company. But the truth is that Email newsletters excel at gaining repeat and new business at a lower cost than other forms of marketing and advertising. So how does a company use its e-newsletter to increase quality leads for sales teams and give a boost to viral, word of mouth, and referral marketing programs? PJ Writing Group has five simple steps for creating an ezine that your sales team will love.
#1 Keep it helpful
#2 Make it interactive
#3 Advertise your business
#4 Offer incentives
#5 Measure results
For more information on how to make email newsletters increase sales, visit: www.pjwritinggroup.com/newsletters.htm
About PJ Writing Group LLC (www.pjwritinggroup.com):
Melissa Data Partners with Intelligent Direct to Offer Customized Business Maps
Specialized ZIP Code maps can help nearly every type of business manage their influence in a specific market area.
Rancho Santa Margarita, CA (February 8, 2005)Melissa Data, a leading provider of data quality software and services, today announced that it has formed a partnership with Intelligent Direct, the nations largest producer of custom business maps. Under the agreement, Melissa Data will offer Intelligent Directs line of map products under the name MelissaMAPS.
Melissa Data will feature many different types of maps including carrier route maps, ZIP Code maps, state ZIP Code maps and custom area maps. The maps can be used to manage mailings, target households, design sales territories or plan deliveries.
Every business is influenced by its location and demographics, and these maps will help businesses manage their influence in a specific market. For example, an area map allows businesses to specify a center point for their map and how much coverage they want. Coverage can be specified by radius or driving time.
Pinpointing exactly what areas to cover when mailing marketing materials is crucial to a business, said Ray Melissa, president of Melissa Data. These customized maps will help businesses eliminate wasted mail and save money on postage.
Businesses want exactly the maps they need, when they need them, said Dan Olasin, president of Intelligent Direct. Our partnership with Melissa Data will give their clients direct access to thousands of different maps. The maps can be ordered online and delivered within hours.
The maps can easily be customized for nearly every line of businessfor direct marketers, retailers, delivery services, real estate agents, and other business professionals.
Melissa Data will offer a variety of map typesfrom wall maps, to digital maps and map books. Customers can select the map color and size best suited for their needs. The customer also can select the maps finishing options including lamination, mounting, magnetic backing and spring rollers.
Editors are invited to visit http://melissamaps.zipcodemaps.com/ to view map options.
About Melissa Data
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