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OfficeMax Marketing Campaigns Tap SPSS Predictive Analytics
To better understand its customers, leading office supplies distributor OfficeMax Incorporated (NYSE: OMX) selected SPSS (NASDAQ: SPSS) predictive analytics software for recent direct mail marketing campaigns. The customer insight data has helped direct mail sales climb 24 percent.
i-Newswire, 2005-04-20 - OfficeMax chose SPSS for Windows, SPSS statistical analysis and data management software, to help target and reach its large and varied customer base in a more cost-efficient, results-driven basis.
In order to gain a single view of each customer, OfficeMax collects and analyzes behavioral data. After the analysis is complete, each customer receives a score based on purchase history. The retailer then sifts scores categorically to create groupings that are then developed into customer-focused promotional campaigns.
With SPSS we were able to determine which customers behave similarly to each other and use the information to predict customer preferences, said John Hassman, Customer Research Manager at OfficeMax. We can target our customers with unique offers at all points of communication, whether its direct mail, phone, or the Internet.
Retailers are increasingly challenged to implement more strategic sales and marketing campaigns that engage customers quickly and cost efficiently, rather than using a hit-or-miss approach,, said SPSS President and CEO Jack Noonan. SPSS predictive analytics takes the guesswork and risk out of marketing, enabling campaigns to be more effective and profitable.
Twenty-one of the top 25 retailers worldwide use SPSS predictive analytics software, for such applications as reducing shrink, analyzing fraud, and improving direct mail and online marketing programs.
About OfficeMax® Incorporated
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Mailing List Deluxe
Mailing List Deluxe is designed to create and support mailing lists for your clients and subscribers. All you have to do is draft one message and it will be sent to an entire list of mail recipients. In addition, the program will create a personalized letter for each subscriber, which can include all the necessary information from your database. The Deluxe version also has a built-in smtp server and can send mail directly without any help from the ISP server.
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Online Advertising Leader AzoogleAds Grew More Than 100 Percent in the First Half of 2005, Dramatically Outpacing the Overall Growth of the Industry
NEW YORK--(BUSINESS WIRE)--Aug. 10, 2005--
AzoogleAds Reports Nearly 46 Billion CPA Impressions and 10 Million Unique Transactions, Underscoring Its Position as Leading CPA Advertising Network
AzoogleAds (www.AzoogleAds.com), a leader in performance-based online advertising, today announced that during the first two quarters of 2005, the company improved revenue and EBITDA by more than 100 percent as compared to the first half of 2004. In 2004, AzoogleAds' revenues surged to $64 million.
In the first half of 2005, the AzoogleAds Network, which has more than 7,000 websites and publishers, generated approximately 46 billion cost-per-action (CPA) impressions. It generated 461 million unique click-throughs and facilitated almost 10 million transactions or sales from January to June 30th. These metrics illustrate that the AzoogleAds Network is one of the industry's largest CPA networks.
Much of this growth is attributable to AzoogleAd's fraud-proof model in which the company pays publishers only when verified actions are generated. This model enables AzoogleAds to deliver one of the most cost-effective and risk-free advertising tools available to customers such as eBay.com, Omaha Steaks, Netflix, True.com, Stamps.com, MatchNet, and Ask Jeeves.
"Our focus on maximizing revenue and guaranteeing return on investment for both advertisers and publishers has enabled AzoogleAds to grow into one of the industry's largest CPA ad networks," said Joe Speiser, AzoogleAds co-founder. "That volume and reach, coupled with the quality of leads generated and a performance-based model, deliver a return on advertising dollars unmatched by other providers and other advertising vehicles."
Specializing in all forms of online media, AzoogleAds offers high-impact direct marketing response and fast return on investment through banner network and site-specific advertising, online promotions, data-capture and co-registration programs, campaign management and advertising measurement. A pioneer in the performance-based advertising industry, recent network metrics illustrate that AzoogleAds has the largest network of quality traffic, with network partners reaching billions of impressions monthly.
The online advertising industry continues to grow exponentially, mushrooming to $2.8 billion in first-quarter revenues, according to the Interactive Advertising Bureau. And the rate doesn't seem to show signs of slowing. Forrester Research predicts that online advertising will increase by 23 percent, reaching $14.7 billion in 2005, and growing to $26 billion by 2010.
"The rapid growth we've experienced is a good illustration of the industry's trend toward allocating more and more of the ad budget toward new and more measurable forms of advertising that fuel amazing growth," said Alex Zhardanovsky, AzoogleAds co-founder. "The model of the AzoogleAds Network enables us to offer effective solutions for clients and positions us to capitalize on this industry growth and maintain our leadership position."
AzoogleAds, founded in 2000, is a profitable and rapidly growing online advertising network that delivers customers and generates revenues for its customers. A pioneer in the performance-based advertising industry, AzoogleAds now has the largest network of quality traffic. This highly effective network coupled with proprietary technology and unparalleled industry expertise enables the AzoogleAds team to deliver the most comprehensive and cost-effective strategic online marketing campaigns for advertisers of all sizes and across all industries.
For publishers, AzoogleAds provides high-impact campaigns that enable publishers to maximize earnings on their inventory. AzoogleAds customers include eBay.com, Omaha Steaks, Netflix, True.com, Stamps.com, MatchNet, Ask Jeeves and Intermix, among others. The company is privately held and venture backed by TA Associates and the Stripes Group. For more information, please visit AzoogleAds' website at www.AzoogleAds.com.
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