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Direct-mail firm using Schindlers' donor list

Bob Schindler speaks of his daughter's "fight to live" during a news conference Tuesday.

WASHINGTON (CNN) - March 30, 2005 - Thousands of people who helped Terri Schiavo's parents finance their protracted legal battle could soon start receiving solicitations from groups who purchase their contact information from a conservative direct-mailing firm.
Each of the donors responded to an e-mail sent in February by Schiavo's father, Bob Schindler, on behalf of his daughter, according to the Web site of the firm Response Unlimited.

According to The New York Times, a spokesman for Schiavo's parents confirmed that Bob Schindler had agreed to allow Response Unlimited to rent out the list as part of a deal for the firm to send an e-mail soliciting funds for the legal fight to keep his daughter alive. The site is asking $150 a month for 6,000 names and $500 a month for 4,000 e-mail addresses of the donors. "These compassionate pro-lifers donated toward Bob Schindler's legal battle to keep Terri's estranged husband from removing the feeding tube from Terri," the Web site reads.

"These individuals are passionate about the way they value human life, adamantly oppose euthanasia, and are pro-life in every sense of the word!" The Web site features nearly 2,150 lists targeted toward hundreds of conservative interest groups.

Pamela Hennessy, a spokeswoman for the Terri Schindler-Schiavo Foundation, said she doubted that Schindler knew the names would be offered for sale. "I don't honestly believe that Mr. Schindler would have understood those to be the terms -- the sale of the names," she said.

"I've got more than 8,000 people on my lists here, not including the 190,000 people who signed the petition to [Florida Gov.] Jeb Bush years ago. Never at any time did Mr. Schindler ask me to sell those names. I don't believe he fully understood the terms of this deal."

Hennessy said it was "never [Schindler's] intent to accept money -- I don't believe that at all. These carpetbaggers are coming in at the eleventh hour and taking advantage of this girl and it makes me sick. These people are only present when the camera is out."

But the Times quotes Gary McCullough, a spokesman for the Schindlers, as saying he was present when Bob Schindler agreed to the arrangement in a conversation with the co-founder of, a conservative online marketing organization, who acted as a broker for Response Unlimited.

"So the Schindlers do know the details," the Times quotes McCullough as saying, but how much attention they paid to the matter is hard to assess.

"The Schindlers right now know that their daughter is starving to death, and if I ask about anything else, they say, 'I don't want to hear about it.' "

Ron Panzer, president and founder of the Hospice Patients' Alliance, who has coordinated some of the small-dollar fund-raising for the Terri Schindler-Schiavo Foundation, said he's not offended by the creation of the marketing list.

"We get donations of $5, $10, $20 -- every little bit helps. We're dealing with small amounts from people in the public who want to help," he said.

"Most people who donated to efforts to save Terri's life would not be offended if they were contacted by a group trying to save others like Terri," Panzer said.

"I believe Mr. Schindler is desperate and loves his daughter. He loves his daughter -- I know him. Out of his love he's trying to help her and others like her."

Melissa Data Announces Lead Generation Program for MAILERS+4 Customers

Rancho Santa Margarita, Calif. (Jan. 15, 2004) — Data quality software and services provider Melissa Data today announced a no-cost lead generation program exclusively for mailing houses, letter shops, printers or fulfillment services who are subscribers to MAILERS+4 postal automation software.

As a subscriber to MAILERS+4 Professional series, mailing houses and similar businesses are invited to join Melissa Data’s lead-generation program. They will receive a free listing in Melissa Data’s online directory of mail-industry service providers. Business leads received from the Internet directory are forwarded by email to the mail centers serving the location specified by the search.

“With more than 40,000 unique visitors per day using the search capabilities of our Web site, Melissa Data is in a unique position to produce a steady volume of quality leads to our customers and business partners,” said founder and president, Ray Melissa.

Melissa Data’s MAILERS+4 is the easy-to-use, affordable mailing software that meets the direct-mail needs and budgets of any size organization. All the features required for preparing a USPS certified mailing for postal discounts are included on one CD-ROM. In only four steps, a mailing list is verified, corrected and coded for address accuracy; de-duplicated; presorted for the lowest postage rates possible; and printed with barcoded labels in any format, using any printer. In addition, MAILERS+4produces all the documents required by the U.S. Postal Service for a discounted mailing.

MAILERS+4 Standard and Professional versions each include six bimonthly updates of the USPS address data. A 45-day trial of MAILERS+4 is available by visiting

To search for a Mailing House by ZIP Code, please visit

About Melissa Data
Celebrating its 20th year in business, Melissa Data, the Data Superstore, helps companies manage and optimize their contact data. Melissa Data provides solutions for address and phone number validation, postal coding, data enhancements and sales leads. Every day more than 70,000 people visit the company’s Web site. A powerful line of software, databases, programming tools, and hygiene services has made Melissa Data a recognized leader in the data quality industry. For more information, or to request trial software, contact Melissa Data at 1-800-800-6245 or visit

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