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Direct Mail Industry News
Noosh Enhances Boston Globe's Marketing and Direct Mail Services
- Noosh Adds Premier U.S. Newspaper to Growing Roster of Customers -
SANTA CLARA, Calif., May 2 /PRNewswire/ -- Noosh Inc., a leader in print management software and service solutions, today announced that The Boston Globe, one of the world's most respected newspapers, has recently deployed the Noosh Marketing Production Management and Print Procurement solutions. Noosh provides on-demand software and service solutions that enable The Boston Globe's Marketing Services organization to deliver marketing, print and direct mail services to internal organizations and advertising clients. With Noosh, The Boston Globe has a robust internet-based print management solution that allows them to control costs, enhance team communication and shorten time to market for marketing, print and direct mail projects. Specifically, The Boston Globe can now manage all marketing project specifications and team communications in one location, and automate trafficking and procurement processes to increase service levels to their clients.
Additionally, Noosh's reporting capabilities allow The Boston Globe to analyze process and cost data to improve processes and better manage their business. The Boston Globe joins a growing list of high-profile U.S. newspapers to sign on with Noosh to support their advertising and direct mail services. Others include The San Diego Union Tribune, The Star Tribune and the San Jose Mercury News. "One reason we chose Noosh is because they are solving the challenges experienced daily by newspapers that have targeted marketing and marketing services organizations such as ours," stated Bob Powers, Vice President of Marketing Services for The Boston Globe. "We are proud that so many of the nation's top newspapers have chosen Noosh for their print and direct mail solutions," said Mike Gardner, CEO of Noosh. "We are fortunate to have The Boston Globe as a customer and are confident that we can deliver value to their marketing services operations."
About The Boston Globe
About Noosh, Inc.
NOTE: Noosh is the trademark and service mark, respectively, of Noosh, Inc. Other trademarks appearing in this release are the property of their holders.
SOURCE Noosh Inc.
Melissa Data Announces SmartMover to Support NCOALink
New option for MAILERS+4 Postal Software enables secure address updating
October 18, 2004 - Melissa Data, a leading provider of data quality software and services, today announced the release of SmartMover, an add-on to its best-selling MAILERS+4 presort software.
SmartMover was designed to support NCOALink, the new change-of-address technology from the United States Postal Service (USPS®). Melissa Data is certified by the USPS as a NCOALink Interface Developer and Interface Distributor.
With a subscription to SmartMover, mailers can apply to the USPS for their own certification as a NCOALink end-user or service provider. One of the criteria set by the USPS is that applicants must have a monthly subscription to CASS-certified postal software from a licensed Interface Distributor for NCOALink. Melissa Datas MAILERS+4 fulfills that software requirement.
MAILERS+4 software with SmartMover will allow mailers to update their in-house lists with the most recent address changes from the USPS. The data is updated monthly and delivered directly to the end user for list cleansing.
With out-of-date addresses, mail can be delayed, returned or delivered to a resident who is not the intended recipient. By using SmartMover, mailers will have access to one of the preferred methods for satisfying the USPS Move Update requirements for First-Class Mail discounts.
About Melissa Data
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