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Redi-Mail Direct Marketing Adds Profile Information to its List Solution Business
- New Information Adds Ability to Identify High Potential Customers and Seamlessly Execute a Highly Targeted Direct Mail Campaign -
FAIRFIELD, N.J., May 4 /PRNewswire/ -- Redi-Mail Direct Marketing, an operating unit of Redi-Direct Marketing, Inc. and one of the few franchises licensed by the American Medical Association (AMA), today announced its new capability to offer enhanced targeting and profile information, an essential element for successful marketing programs.
The new information will be provided to Redi-Mail's Life Sciences client base utilizing information from IMS Health (NYSE: RX), the world's leading provider of business information and consulting services for the pharmaceutical and health care industries.
IMS provides a Web-enabled application that provides fast, convenient access to comprehensive U.S. market intelligence. The application tracks and integrates market-sizing information by therapeutic class, product and physician demographics. This information enables marketing managers to more effectively identify customers, pinpoint product opportunities and refine promotional strategies.
"Providing our customers with convenient access to comprehensive U.S. market intelligence is an important element of our full service marketing strategy for the Life Sciences industry," commented Thomas R. Buckley, co-founder of Redi-Mail Direct Marketing. "The growth of our list business is supported by a substantial mailing and fulfillment infrastructure and we have significant mail and marketing experience in the Life Sciences industry. Combining this experience and infrastructure with targeted data will give our clients maximum return on investment and considerable competitive advantage."
About IMS Health
About Redi-Mail Direct Marketing
Redi-Mail Direct Marketing is a member of the Redi-Direct family of companies. Headquartered in Fairfield, NJ, Redi-Mail occupies over 170,000 square feet of secure, state-of-the-art data management and production facilities. The Redi-Mail facilities include an in-house post office and Redi-Mail is an active member of the U.S. Postal Council. For more information please go to http://www.redimail.com.
About Redi-Direct Marketing, Inc.
Redi-Direct offers true turnkey solutions to your sales and marketing support needs. These solutions allow your organization to improve its competitive position and to maximize the return on its sales and marketing investments. For more information please go to http://www.redidirect.com.
Note to editors: QuickData, Redi-Mail Fulfillment, Redi-Data and Redi-L Corp. are registered trademarks of Redi-Mail Direct Marketing. Redi-Mail Direct Marketing is a trademark of Redi-Direct Marketing, Inc. All other
SOURCE Redi-Mail Direct Marketing
Answer the Phone: Your Identity is on the Line
Beverly Hills, CA -- (ArriveNet - May 06, 2005) -- There hasn't been much good news in the battle against identity theft lately, with fraudsters staying one step ahead of the game. But don't panic, our old friend the telephone has come to the rescue.
We're all aware of the problem of identity theft, but did you know that your local pizza chain has had a solution for years? You recognize it as the system that prevents little Johnny from having twenty pizzas delivered to your door at midnight: the pizza chain calls you immediately after the order is placed to verify the validity of the order. Because little Johnny is afraid to be caught, he'll think twice about causing this pizza-related havoc.
TeleSign's patent-pending verification system has transferred this pizza concept to the high-tech world. It works like this: after filling out a form on a website, the user is prompted to enter his phone number. A robotic system then places a call to that number and speaks aloud a unique three digit code. Once that code is entered into the website, the authentication is complete. This system can be implemented at any point on a website: at registration, purchase, a specific time interval, or at the request of a user.
Email verification is the current standard for user authentication, but email may end up filtered, junked, bulked, or trashed. Because of spam, viruses, and phishing, email filtering has become so aggressive that even legitimate emails don't reach the inbox. But a telephone call cannot be stopped, making this the perfect time for the introduction of TeleSigns solution.
The future of ecommerce is threatened by rampant fraud and lack of trust. TeleSign will force anonymous users to expose their faces by revealing their working phone numbers.
To try an interactive demo, visit (http://www.telesign.com/demo2/demo.asp) and have your phone ready.
For more information about TeleSigns products and services, visit (http://www.telesign.com/demo2/) or email firstname.lastname@example.org.
About TeleSign Corp.
TeleSign Corp. seeks to provide simplified solutions for any company conducting business online where trust is essential and where fraud is a concern. TeleSigns patent-pending Verification System provides a critical layer of security for the e-commerce world and is a proven deterrent against ill-intentioned web users. TeleSigns Verification System is able to legitimize a web users claimed identification at a miniscule cost and with little inconvenience to all parties involved.
TeleSigns Verification System is based upon the premise that ill-intentioned web users hesitate to disclose their working phone numbers. By placing a computer-generated telephone call coupled with a unique security code, we insist that a web user provide a legitimate telephone number or be rooted out. The companys first product, the TeleSign Verification System, blends the latest internet, security and telephony technologies into a powerful new tool to combat fraud in e-commerce.
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