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Research and Markets: Learn How to Effectively Advertise in the Pet Market

DUBLIN, Ireland, May 13 /PRNewswire/ -- Research and Markets ( has announced the addition of Pet Market Advertising Guide to their offering.

Announcing the new Pet Market Advertising Guide. The Advertising Guide that will put U.S. and Canadian pet product buyers right at your fingertips.

Available for the very first time, this Pet Market Advertising Guide - is the most comprehensive pet industry guide of its kind -- is designed to help you sell your pet-related products, supplies, and services faster than you've ever imagined.

From tropical fish to miniature donkeys, this 202-page Pet Market Guide lists over 400 pet advertising sources for all types of pets, offering you pet print and online consumer magazines, pet industry trade publications, and data-cards for mailing lists compiled from pet owners, mail order buyers of pet products, and industry professionals such as Groomers, trainers, and veterinarians.

Whether you're trying to reach upscale horse owners, dog and cat lovers, bird breeders, kennel operators, reptile enthusiasts, or even goat owners, you'll find the guide to be a valuable time saver, by offering you the advertising sources you need all in one place. The perfect solution for your pet marketing and advertising campaign!

When it comes to their pets, American and Canadians are loyal consumers. They often treat their pet like children, and spare no expense in keeping their pet healthy and happy. This is why the pet industry in the U.S. is a 34 billion dollar industry and growing.

Sixty-two percent of Americans own a household pet, and not only do they love their furry companions, but they also love shopping for them through magazine ads, mail order, and the Internet.

And now, with this superb Pet Market Guide you'll have access to these motivated buyers. The guide offers:

-- A description of the Pet market industry complete with industry statistics, consumer spending, and top trends in pet product gifts.

-- Over 250 pet consumer and trade magazines ideal for mail order advertising. These are the same magazines the pet owners and professionals you're trying to reach love to read. Each listing is complete with full description of the reader's interest, demographics, distribution frequency, circulation, rates, and contact phone numbers and emails. Magazines listings are organized by pet category. We guarantee you'll find magazines you've never even heard of, many with loyal readers who read every ad.

-- 175 Pet Mailing Lists sources with complete data-card information, listing rates, list size, audience interest and characteristics, and mailing list owner contact information. Everything you need to target the exact pet owner group you want by direct mail, and get your mailing campaign off to a flying start! Whether you're launching an ad campaign through print/online magazine advertising, or through direct mail, the Pet Advertising & Marketing Guide will help you identify and locate the right consumers for your pet product offerings. You'll find not only mainstream pet magazines with circulation in the hundreds of thousands, but also magazines with lower circulation and extremely low ad rates, ideal for any sort of ad test you'd like to run.

For more information visit

Laura Wood
Senior Manager
Research and Markets
Fax: +353 1 4100 980

Source: Research and Markets

PlattForm Acquires Target Marketing Inc.

Boldly advancing its position within the education marketing industry, PlattForm has acquired Target Marketing Inc., an innovative direct mail, publishing and telecommunications agency in Liberty, Mo.

Olathe, KS (PRWEB) June 5, 2005 -- Boldly advancing its position within the education marketing industry, PlattForm has acquired Target Marketing Inc., an innovative direct mail, publishing and telecommunications agency in Liberty, Mo.

PlattForm in Olathe, Kan., is a leader in the advertising industry for postsecondary education. Between the two agencies, an incredible suite of tools can now be provided by a single organization, which makes PlattForm the newest and largest full-service enrollment solutions company in the postsecondary education industry.

"Now, we can truly say we do it all," said Michael Platt, owner and CEO of PlattForm. "What Target gives us is the ability to respond to clients with any form of enrollment solution available. This acquisition opens up a broader range of enrollment solutions than we have been able to offer in the past."

Target is a comprehensive education marketing firm with extensive clients within the traditional college and military recruitment markets, two areas PlattForm has continued to develop. The agency will continue to operate as a wholly-owned subsidiary of PlattForm.

Target presently represents local schools, such as Avila University, Central Missouri State University, Kansas City Art Institute, Park University and William Jewell College. On a national level, Target partners with more than 300 schools, such as Iowa State, Kent State, St. John"s University, University of Dartmouth-Massachusetts and the U.S. Naval Academy.

The acquisition enables PlattForm to expand its core clientele from the for-profit, career college sector to now include a stronger position with traditional colleges and universities as well as U.S. military branches.

"Virtually everything Target does gives PlattForm a new path to blaze," said Lyle Kraft, Executive Vice President of Sales and Marketing. "Where PlattForm has had gaps with its services in the past, our agency will fill those in and then some. In turn, having access to PlattForm"s creative services, media, interactive lead generation and admissions counseling, we will be able to expand our relationships with the hundreds of schools and military branches we currently serve."

Targeting new business
Target has years of direct mail marketing experience that will help PlattForm continue to grow its direct mail business. The contribution of Target"s current client base will increase PlattForm"s direct mail business by nearly ten times.

The agency publishes Key Magazine – a publication that is distributed to high school students through their high school guidance counselors in the fall, winter and spring. Key Magazine also has a companion web site,, that provides students with an online resource for determining a college or career choice, applying for scholarships and financial aid, and even information about where to find bargains in campus housing.

PlattForm will be adding a guaranteed cost-per-lead program for career colleges to the current high school readership as well as mailing Key Magazine to a targeted young adult list in major markets throughout the U.S. PlattForm, which pioneered the guaranteed cost-per-lead Internet program within the career college sector, plans to do the same with magazine publishing.

Target operates a call center in Liberty with predictive dialing technology that PlattForm plans to introduce to the career college industry. With the formation of PF Tele-Connect, PlattForm will be delivering outreach, first connect and reconnect programs to cover all aspects of outbound enrollment solutions.

The agency also works with banks to arrange financial aid and student loan programs.

"Of course, an acquisition of this nature represents a tremendous step up within our industry in what we plan to offer clients," Platt said. "Already we are moving forward with some of the most creative and innovative new services available."

About PlattForm
PlattForm is a full-service integrated marketing communications agency specializing in direct-response advertising within the education industry. With its headquarters in Olathe, Kansas, the agency provides all aspects of advertising campaigns in-house. These services include strategic media planning and buying, creative production, web design and full-service web marketing. PlattForm specializes in the proprietary school market, servicing more than 1,000 campus locations across the USA and Canada. For more information, visit

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Erin Smith


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