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Direct Mail Industry News
Brown+Partners, Inc. Adds Eight Employees to its Team
Parker Jerrell, senior production manager, also served in that role at Devon Direct for 8 years. Earlier, he worked in new ventures at the Franklin Mint for 15 years. Rosann Grose, creative services manager, supervises design staff at B+P. As copy editor at Devon Direct for 13 years, she proofed and edited direct mail copy. She also established the proofreading function there.
Jennifer LePore, administrative assistant at B+P, was a human resources coordinator at Devon Direct for more than two years. Linda Kurtz joins B+P as account manager. Most recently, she was director of project management at RealTime Media, Inc., King of Prussia, Pa., where she managed online and offline marketing and promotion campaigns.
John Morelli also joins B+P as account manager. He has over 12 years of experience in pre-press, web development and commercial printing. Most recently, he was new business development/account supervisor at Alcom Printing.
Window Book Announces Release of
Beneficial for Direct Mail, Accountable Mail and Lightweight Shipping
March 8, 2005 - Cambridge, MAWindow Book, Inc., the leader in postal shipping, manifest mailing and Delivery Confirmation® software, recently released the Your First Priority Package mailer (YFPP). This patent-pending solution is the only 3/4-inch thick bubble mailer specially designed to meet the U.S. Postal Service's First-Class Mail® Delivery & Signature Confirmation requirements as per DMM S918.
Shippers using YFPP mailers benefit from the affordable cost and great value of the USPS First-Class Mail rates on lightweight fulfillments and can still track their packages without paying high UPS®, FedEx® or DHL® rates. YFPPs have been largely successful for legal and financial mailers who require proof their crucial documents or accountable mail pieces are delivered to their recipients door.
Your First Priority Package mailers save us both time and a considerable amount of money, said Jean Kennedy, ITS Director of Cabarrus County, NC. It used to cost us $4.40 per piece to send our accountable mail pieces, which require signature confirmation. Using YFPPs, we only pay $2.20 per piece, cutting the cost in half and saving us $8000.00 per year.
Whether you send Direct Mail, Accountable Mail or Lightweight Packages, you will benefit from the superior value of First-Class Mail parcels when you use our innovative Your First Priority Package, said Jeff Peoples, President of Window Book.
Window Book is the leading supplier of shipping and mailing software, delivering real-world solutions to increase clients operational efficiency and profitability. Window Books preeminence among postal automation software providers is reflected in the range and depth of clients who return to Window Book year after year for the softwares ease-of-use. Founded in 1988, Window Book software supports corporate shipping and mailing operations worldwide. For more information, visit www.yourfirstprioritypackage.
Contact: Elizabeth Badavas, 617-395-4542 or firstname.lastname@example.org
EFI and USADATA Form Alliance to Integrate Prospect Databases into Web-to-Print Software Applications
MIAMI--(BUSINESS WIRE)--June 13, 2005--EFI (Nasdaq:EFII), the world leader in digital imaging and print management solutions for commercial and enterprise printing, today announced an alliance with USADATA, Inc. of New York, NY, that will provide access to privacy-assured prospect databases through EFI's print-ordering solutions. USADATA's List Module(TM) has been integrated into EFI's web-to-print software and the new turnkey direct mail solution is being demonstrated for the first time at the annual EFI Connect users' conference taking place through June 15th. USADATA is a Sponsor of the EFI Connect event that is expected to draw hundreds or printers seeking innovative solutions that provide competitive advantage and streamline operations.
EFI's web-to-print solutions - including Printchannel, EFI PrinterSite Exchange and EFI PrinterSite Fulfillment - provide simple interfaces that allow print customers to log on to branded print-ordering interfaces, view PDF proofs of their documents for immediate review and approval, and enter job specifications for production and finishing.
The List Integration upgrade provides users the ability to get fresh mailing lists and sales leads by specifying their targeting criteria and getting a count of available prospects. Bruce Meberg, Vice President for USADATA, said, "By providing 24/7 access to top-quality competitively-priced consumer and business mailing lists and sales leads, printers, direct marketing agencies and their customers with the List Integration option will now be able to order personalized mail campaigns using EFI's applications. Each customer's implementation can be tailored to maximize mail campaign ROI using the data and criteria most likely to generate the highest response rates."
USADATA's List Module v2.0 is the most advanced list integration application available on the market today. The application provides three layers of real-time data suppression that eliminates the need for print-providers to de-duplicate list records from prior orders or from reference files (such as Do Not Contact records or existing customer records to be removed from prospecting campaigns). Gehman added, "Our new list integration solution extends the workflow efficiency available through EFI's applications by automating time-consuming and error prone merge/purge operations so printers can focus on customer satisfaction and quality service instead of performing extra data processing steps."
Meberg noted, "The List Module interface is based on the same simple online wizard that has been used tens of thousands of times to order privacy-assured lists from USADATA. It has been specifically developed to provide a fast, easy way for small businesses, sales representatives, and field support staff in a wide variety of industries with no prior training to order their list in less than two minutes."
USADATA databases are integrated today with Printchannel - an EFI web-based ordering solution featuring VDP and template-based imposition used by more than 100 printers and 2000+ corporate customers - and will soon be available for PrinterSite Exchange and PrinterSite Fulfillment.
USADATA, headquartered on Madison Avenue in New York City, helps its end-user clients Gain Insight and Get Customers by providing high quality privacy-assured lists and sales leads via online applications and through a team of knowledgeable data specialists. USADATA is committed to helping print service providers make the transition into value-added data businesses through educational services and a suite of self-service online private-label applications for list integration (including data triggers for variable content), list hygiene (List Maximizer(TM)), and customer modeling for best targeting (List Profiler(TM)). USADATA's clients include direct marketing services providers, large corporations and more than twenty-thousand small businesses across industries.
EFI (www.efi.com) is the world leader in digital imaging and print management solutions for commercial and enterprise printing. EFI's award-winning technologies offer end to end, integrated document management tools from creation to print, including high fidelity color Fiery(R) print servers that can output up to 2000 ppm; superwide digital inkjet printers and UV and solvent inks capable of printing on flexible and rigid substrates; powerful print production workflow and management information software solutions for increased performance and cost efficiency; and an array of corporate printing solutions. EFI's integrated solutions connect seamlessly, delivering unbeatable performance, cost savings and increased productivity. EFI maintains 25 offices worldwide.
NOTE TO EDITORS: EFI and PrinterSite are registered trademarks of Electronics For Imaging, Inc. in the U.S. Patent and Trademark Office and/or certain other foreign jurisdictions. USADATA(R) and List Module(TM), List Maximizer(TM) and List Profiler(TM) are trademarks of USADATA, Inc. in the U.S. Patent and Trademark Office and/or certain other foreign jurisdictions.
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