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Direct Mail Industry News

FAIRFIELD, N.J., May 16 /PRNewswire/ -- Redi-Mail Direct Marketing, an operating unit of Redi-Direct Marketing, Inc. and a leading industry provider of sales and marketing support services including list management and sourcing, database, lettershop and fulfillment capabilities, today announced a strategic alliance with Toppan Printing Company America, Inc. to offer a complete package of digital printing, fulfillment and mailing services.

Perhaps no other medium offers the opportunity to deliver a custom tailored message to a prospect or customer as digitally printed direct mail. Personalizing and targeting that mailing to the highest quality prospects or your existing customer base as a seamless, cost efficient process and mailing it at the best possible rates is the cornerstone of the partnership.

"Redi-Mail is well known in the industry as a technical, innovative shop," commented Gavin Smith, Director of Digital Services at Toppan. "They were among the first to work with the postal service on Planet Code Tracking and as postal council members, they are always up on the newly proposed regulations and rate changes. The graphical arts industry is ever changing, clients are communicating differently, and Toppan recognizes the importance of providing a superior service with a breadth of offerings. It is our strong relationship with leading vendors like Redi-Mail that position both our companies to be an innovator and a leader."

Michael Aronson, Sales Manager at Toppan, commented, "The ability to source an appropriate list, digitally produce on demand an innovative custom color product and then process it into the mail stream in a cost effective method, is an effective way for companies to spend marketing dollars."

"We've partnered with Toppan on a number of high profile projects in the automotive, financial services and pharmaceutical industry," commented James Weaver, president of Redi-Mail. "We work together as a team and deliver effective, personalized communication that provides marketers with immediate feedback and lasting benefits."

About Toppan Printing Company America, Inc.

Toppan Printing Company America is a wholly owned subsidiary of Toppan Printing Co. Ltd. (TSE:7911 - News), the second largest printing company in the world, and ranked among the global Fortune 500 companies. Toppan Printing Co. Ltd. encompasses five major business divisions: Information & Networks, Living Environments, Electronics, Personal Services, and Next Generation Products. Toppan Printing Company America is headquartered in New York City, has a modern, 210,000 square foot production facility in Somerset, N.J., where it employs 175 people, as well as having sales offices in Los Angeles. It offers digital and offset printing, pre-press services, binding, fulfillment, storage and distribution. It is among only a handful of U.S. printers who have received dual certification for ISO 9001:2000 Quality Control and ISO 14001 Environmental Systems. For more information please go to http://www.ta.toppan.com.

About Redi-Mail Direct Marketing

As a leading industry provider of marketing support services, Redi-Mail Direct Marketing combines world-class technology with secure, state of the art data management and production facilities to offer complete mailing and fulfillment services. Data collection services include list sourcing, database management, data entry, web site development and hosting, outbound email and fax programs. Laser production includes cut sheet, continuous form and MICR. Production covers two shifts, generating over five million pieces of mail per week through both hand and machine assembly. Redi-Mail is an active member of the U.S. Postal Council and the facilities include an in-house postal facility. Redi-Mail's postal processing software is CASS Certified(TM) to maximize the postal discounts available. Planet Code Tracking is available through StayinFront Analytics, a proprietary data analysis tool.

As a select licensee of multiple healthcare databases including the American Medical Association (AMA), the American Dental Association (ADA), the American Society of Health-System Pharmacists (ASHP) and the American Osteopathic Association (AOA), Redi-Mail Direct Marketing provides sourcing and list management and IMS Prescriber Profiler(TM) profiling data for the healthcare industry as well as many niche industries and markets.

Redi-Mail Direct Marketing is a member of the Redi-Direct family of companies. For more information please go to http://www.redimail.com.

About Redi-Direct Marketing, Inc.

Created in 1990, Redi-Direct Marketing, Inc. is the holding company of Redi-Mail Direct Marketing, StayinFront, Inc. and Fordham, Inc., and is the preeminent provider of technology based sales and marketing systems and solutions. The Redi-Direct business model focuses on the importance of its customer's prospect and customer database. Redi-Direct provides the various services necessary to maximize the value derived from this asset. Through the Redi-Direct operating subsidiaries, clients can select the types of services that best fit their specific needs. Collectively, the Company offers true turnkey solutions to improve competitive positioning and to maximize the return on sales and marketing investments.

The Redi-Direct Companies occupy approximately 235,000 square feet in the US and employ approximately 650 full time professionals. For more information please go to http://www.redidirect.com.

Note to editors: QuickData, Redi-Mail Fulfillment, Redi-Data and Redi-L Corp. are registered trademarks of Redi-Mail Direct Marketing. Redi-Mail Direct Marketing is a trademark of Redi-Mail Direct Marketing, Inc. All other trademarks are owned by their respective companies.

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Source: Redi-Mail Direct Marketing

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