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Direct Mail Industry News
Inserco Manufacturing Offers Mail Inserters, Mail-openers, and Mail-extractors
(Crestwood, IL) - Inserco Mfg., inc. manufactures high performance, production rated mail inserters under the brand name Mailcrafters and their production rated high performance mail-openers and mail-extractors under the brand name Ultra Systems.
(MailCom Atlantic City N.J.) - Inscerco introduced The first High Capacity envelope feeder for their Mailcrafters 9800 inserter product line. Offered as an option the conveyor fed, envelope feed hopper holds about 1500 envelopes. This significantly reduces the operators' need to tend the feed hopper and improves overall operator productivity.
Mailcrafters High Capacity Envelope Feeder adjusts automatically to the length of the envelope as the front envelope table adjustment is made during set-up. A remote adjustment knob makes fine adjustment to the envelope separator screw accessible and easy to accomplish. A kit is being offered to modify any older model 9800 or 9800L. Inscerco expects to soon be filling special orders for High Capacity Inserter Envelope Feeder retrofit kits to integrate onto most other manufactured brands of inserters.
(MailCom Atlantic City N.J.) - UltraSystems offers improved mail-opening systems. The MILLY 2.0, low to mid-volume mail opener, now comes on it's own compact roll-around stand. This new, standard feature provides a great work platform for the operator wherever it is needed. Little attention is necessary to the removed envelope chad due to the convenient higher volume built-in trash receptacle.
The Single Cut 100 high volume envelope opener has been enhanced with an integrated wide deck to support overnight envelopes and large flat envelopes. Opening thicker envelopes is now easier with the enhanced Single Cut 100's new wide envelope throat. Envelopes up to 1/2" thick are now managed through the re-engineered, integrated trasnport mill cutter system. An opened envelope with a soft feathered edge is the result, making the job of opening and removing the contents easy and risk free from envvelope paper cuts.
The PROMAILER 6.0TM from Inscerco Mfg., Inc.
The PROMAILER 6.0TM has Auto-set detection, PLC Controls with self-diagnostic components, a Color Operator Interface touch screen controller monitor, and sequential startup and shut down. Options available are: System Interface, Book Feed Station, Batch Counting, Envelope Detection (in track), Insert Detection (in track), Density Audit, Open Feed Station, and Ink Jet.
(Crestwood, IL and Buffalo Grove, IL) - ULTRASYSTEMS AND AQUBANC BUILD ON TRAQFORMTM SUCCESSES FOR FORMS PROCESSING. Ultra Systems, a division of Inscerco Mfg., Inc. of Crestwood, IL, a leader in providing mail openers and extractors and Aqubanc, LLC of Buffalo Grove, IL, a leading provider of Advanced Automated Payment, Check and Form Processing Solutions are building upon their payment / exception processing successes by expanding TraqFORMTM int the form processing market.
TraqFORMTM is a product which can be sold by the Ultra Systems' dealer network, adds value to the Milly openers and Tri-Fold extractors, improves the exception process, is self-contained, and does it affordably with accuracy. TraqFORMTM is simple, it can be used next to any of the openers/extractors, or, directly with the single or dual-station Tri-Fold extractors. This gives every customer the ultimate choice for optimal mail opening and extraction of forms, checks, remittance coupons or almost any else that can be stuffed into an envelope. After the envelope contents are extracted, sorting with TraqFORMTM is fast and easy for everyone.
With support from Aqubanc, TraqFORMTM enables customers with forms and image processing needs to reap the same mail opening and extraction benefits. The convergence of efficient mail opening, form, image and payment/exception processing has resulted in solutions perfectly tailored to processing low to mid volume retail, wholetail, exception and wholesale lockbox applications and now forms processing.
Inscerco Mfg., Inc. designs, engineers and manufactures Mailcrafters quality production rated mail inserters and related inbound and outbound mail processing equipment at the Crestwood, IL factory. Sales are handled through an International, independent dealer network.
Using a mailing service can save businesses time, money
REBECCA WOLFSON firstname.lastname@example.org
The college didn't have the space to prepare a bulk mailing, said Kathy Waters, the lead worker at MATC's mail center. And they didn't have the machinery to make the process easy, meaning they were looking at having to do the job by hand.
But there was a solution, which saved the college $5,000: Use a mailing services company, one that had the machinery and expertise to get the job done fast and efficiently.
"Mailings can be a very effective way of doing business," said Terri Bouffiou, customer relations coordinator for the Madison branches of the U.S. Postal Service. But she added, "as well as a big cost to a company."
Mailing-services companies' assistance may be more important and timely beginning next month, when postal rates rise by about 5 percent.
Everything from the color of ink to the shape of an envelope can add cost to a mailing. Mailing-services companies sort items, which saves money per piece.
The Postal Service created the mailing service industry by offering mailing discounts, said United Mailing Services district manager Mark Colb. Mailing-services companies, by sorting mail, take away much of the Postal Service's workload.
United Mailing has five branches in Wisconsin, including one in Madison, and 500 employees.
"We are the mail business, we know about the postage industry," said J&J's Bauer. When businesses use mailing services companies, "they can focus on the core business that they have."
Mailing-service companies advise clients about the best ways to get mailings noticed. They also provide automated inserting equipment and mailing lists.
"I just met with a law firm that sends mail out at full rate and also uses a carrier service," Bauer said. "I went in and educated them and I figured out I'd save them about $2,000 per year. Once their mailing equipment lease is up, I can save them another $1,200 per year."
"A lot of this is educating the customers about their options," said J&J's operations manager, Jeff Utter.
Design errors are one of the the most common mistakes people make with mailings, said Bruce Virgin, vice president and general manager of First Class Mailers on North Fair Oaks Avenue in Madison. A flower company he worked with made a $3,500 mistake when they printed a direct mail advertisement on the wrong color of paper. The paper was too dark, so the post office couldn't distinguish between the paper and the text, Virgin said.
Capital Newspapers, publisher of the Wisconsin State Journal and The Capital Times, also provides mailing services through its Target Marketing program.
Nonprofits can also save big. Volunteers often stuff envelopes and put stamps on mass mailings, Virgin said. But these groups can save more money by bringing the job to a mailing service because as a nonprofit organization, they can receive a special bulkmail rate, bringing their cost from 18.5 cents per piece - the best price if they do the mailing on their own - to as cheap as around 9 cents per item.
Mailings also often take longer than expected, Bouffiou said. Before a mailing is sent out, it needs to be designed and printed. The company needs a mailing permit and a mailing list. Mailing-services companies, however, can provide all of that and complete most mailings in less than a week, Bouffiou said.
Capital Mailing Systems on Advance Road in Madison mostly caters to small businesses. The most common and costly mistake businesses make is formatting for bar code, said business manager Daniel Phelps. Incorrect bar codes can cost businesses an extra 5 cents per piece, which, for a large mailing can mean thousands of dollars.
"The domestic mail manual is hundreds of pages long and people in mail services are people who are experts of that book," Phelps said.
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