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Direct Mail Industry News
Mail Order business is exploding, and Home Based Business is booming.
Direct Marketing Toolkit includes nuts & bolts needed to start or build a mail order business from home
MINNEAPOLIS, MN, June 15, 2005 Mail order, now commonly referred to as direct marketing, is a trillion-dollar business. Mail order businesses earned approximately $2.3 trillion in 2004, with more than $143 billion in catalog sales alone, according to the latest Direct Marketing Association (DMA) report. The report also predicts a healthy annual growth rate of 8.5% for direct marketing through 2007.
At the same time, according to a study prepared for the Small Business Administration (SBA), 53 percent of small business in the U.S. are home based businesses. The number of new home businesses is on the rise; according to U.S. Census Bureau report, the number of businesses with one or more owners but no paid employees grew nationwide from 17 million in 2001 to more than 17.6 million in 2002, a growth rate of 3.9 percent.
Mail order is a fantastic way to start a business from home, says John Schulte, president of the National Mail Order Association (NMOA), publisher of the new Direct Marketing Toolkit. Some of the greatest companies in America are mail order companies that have been started by entrepreneurs at home. And with the advent of the Internet, mail order has been launched into the twenty-first century.
Mail order is the last frontier for the entrepreneur who, with little more than a burning desire and something to sell, can work hard, build up a good-sized business and perhaps get rich. And what most people dont understand, is that when youre in a home-based business, all your marketing efforts are really direct marketing and mail order based.
The Direct Marketing Toolkit is a comprehensive resource for entrepreneurs who want to start a business from home, or already have a small business and need to learn the time-proven techniques to expand.
This 100-page guide contains 20 chapters that cover every aspect of starting and building a business using direct marketing and mail order methods. The kit also includes a companion CD-ROM with sample advertisements, worksheets and promotional templates, and includes Microsoft Excel spreadsheets for direct mail breakeven analysis and the first two years of profit and loss operation.
Readers of the Direct Marketing Toolkit will discover easy-to-understand instructions for avoiding scams, picking a company name, determining what to sell, learning rules and regulations, finding wholesale sources, developing new product concepts, selling on the web, as well as through catalogs, direct mail, magazine ads, and on TV using infomercials.
The guide, introductory priced at $59.95, is available for purchase online at: http://www.nmoa.org/DirectMarketingToolkit.
About The National Mail Order Association (NMOA)
For more details: John Schulte
Online Advertising Leader AzoogleAds Grew More Than 100 Percent in the First Half of 2005, Dramatically Outpacing the Overall Growth of the Industry
NEW YORK--(BUSINESS WIRE)--Aug. 10, 2005--
AzoogleAds Reports Nearly 46 Billion CPA Impressions and 10 Million Unique Transactions, Underscoring Its Position as Leading CPA Advertising Network
AzoogleAds (www.AzoogleAds.com), a leader in performance-based online advertising, today announced that during the first two quarters of 2005, the company improved revenue and EBITDA by more than 100 percent as compared to the first half of 2004. In 2004, AzoogleAds' revenues surged to $64 million.
In the first half of 2005, the AzoogleAds Network, which has more than 7,000 websites and publishers, generated approximately 46 billion cost-per-action (CPA) impressions. It generated 461 million unique click-throughs and facilitated almost 10 million transactions or sales from January to June 30th. These metrics illustrate that the AzoogleAds Network is one of the industry's largest CPA networks.
Much of this growth is attributable to AzoogleAd's fraud-proof model in which the company pays publishers only when verified actions are generated. This model enables AzoogleAds to deliver one of the most cost-effective and risk-free advertising tools available to customers such as eBay.com, Omaha Steaks, Netflix, True.com, Stamps.com, MatchNet, and Ask Jeeves.
"Our focus on maximizing revenue and guaranteeing return on investment for both advertisers and publishers has enabled AzoogleAds to grow into one of the industry's largest CPA ad networks," said Joe Speiser, AzoogleAds co-founder. "That volume and reach, coupled with the quality of leads generated and a performance-based model, deliver a return on advertising dollars unmatched by other providers and other advertising vehicles."
Specializing in all forms of online media, AzoogleAds offers high-impact direct marketing response and fast return on investment through banner network and site-specific advertising, online promotions, data-capture and co-registration programs, campaign management and advertising measurement. A pioneer in the performance-based advertising industry, recent network metrics illustrate that AzoogleAds has the largest network of quality traffic, with network partners reaching billions of impressions monthly.
The online advertising industry continues to grow exponentially, mushrooming to $2.8 billion in first-quarter revenues, according to the Interactive Advertising Bureau. And the rate doesn't seem to show signs of slowing. Forrester Research predicts that online advertising will increase by 23 percent, reaching $14.7 billion in 2005, and growing to $26 billion by 2010.
"The rapid growth we've experienced is a good illustration of the industry's trend toward allocating more and more of the ad budget toward new and more measurable forms of advertising that fuel amazing growth," said Alex Zhardanovsky, AzoogleAds co-founder. "The model of the AzoogleAds Network enables us to offer effective solutions for clients and positions us to capitalize on this industry growth and maintain our leadership position."
AzoogleAds, founded in 2000, is a profitable and rapidly growing online advertising network that delivers customers and generates revenues for its customers. A pioneer in the performance-based advertising industry, AzoogleAds now has the largest network of quality traffic. This highly effective network coupled with proprietary technology and unparalleled industry expertise enables the AzoogleAds team to deliver the most comprehensive and cost-effective strategic online marketing campaigns for advertisers of all sizes and across all industries.
For publishers, AzoogleAds provides high-impact campaigns that enable publishers to maximize earnings on their inventory. AzoogleAds customers include eBay.com, Omaha Steaks, Netflix, True.com, Stamps.com, MatchNet, Ask Jeeves and Intermix, among others. The company is privately held and venture backed by TA Associates and the Stripes Group. For more information, please visit AzoogleAds' website at www.AzoogleAds.com.
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